Tracking Fundamentals

Everflow tracking guide explaining how to set up domains, create tracking links (redirect/direct), and monitor clicks and conversion events for effective performance marketing campaigns.

Discover how Tracking Links enable precise marketing campaign tracking, offering two linking types (Redirect and Direct) to help Advertisers monitor traffic, generate unique transaction IDs, and optimize Partner performance.

Learn how to get started with Everflow's flexible conversion event tracking, enabling you to understand and optimize your marketing funnel by tracking key actions like sales, app installs, and form submissions across different stages of your campaign.

Learn how to accurately track conversions across your marketing campaigns using Everflow's three core tracking methods: Server to Server Postback, JavaScript SDK, and HTML Pixel, to optimize your affiliate marketing performance.

A step-by-step walkthrough for implementing offer tracking, covering landing page configuration, tracking domains, click tracking types, tracking methods, and implementation instructions.

Learn how to choose between Redirect and Direct Linking, understanding the pros and cons of each tracking method to optimize your marketing campaign performance and partner tracking.

Learn how to access, set up, and customize Base and Additional Conversion Events, enabling you to track and optimize your marketing performance with flexible event tracking.

Learn ow Everflow's Server-to-Server (S2S) postbacks offer a dependable method for tracking conversions by detailing how they work with Transaction IDs generated during clicks to accurately record affiliate performance without relying on browser cookies.

This article will show you how to see impression data in Everflow and send the data to your Advertiser.

Discover how Click-to-Conversion Time feature helps marketers precisely control and track conversion windows, ensuring accurate attribution and preventing fraud or delayed conversion claims.

Discover practical examples of setting up Base and Additional Conversion Events to measure customer journeys, from app installs and lead signups to final purchases.

Learn how to access and configure server-to-server postback URLs, pass conversion information, and track detailed metrics across your marketing campaigns using Everflow's flexible S2S postback system.

Learn how to set up SMS tracking to capture and analyze user interactions through mobile messaging, enabling precise campaign tracking and engagement measurement.

Get started with Advertiser Level Events and learn how to streamline tracking across multiple Offers, create consistent event tracking, and simplify campaign management with industry-specific event strategies and best practices.

Learn how to implement precise tracking with Everflow's JavaScript SDK, capturing clicks, conversions, and impressions directly on your web pages to optimize marketing performance and gain deeper campaign insights.

A Guide to Passing information using Parameters and Macros.

Learn how Everflow's Unique Session Identifier helps track and manage duplicate clicks across marketing campaigns, allowing precise control over click tracking and preventing inflated performance metrics.

Create clear, descriptive names for tracking actions throughout your Customer journey, both before and after the Base Conversion Event.

A comprehensive guide to Everflow's JavaScript SDK tracking scripts (Impression, Click, and Conversion), explaining how to implement and configure tracking parameters for accurate affiliate marketing measurement, including optional settings like Sub IDs, Source ID, and conversion-specific macros.

Learn about HTML pixel tracking in Everflow: Understand how to implement conversion tracking through image and iframe pixels, with important considerations for modern browser limitations and tracking accuracy.

Complete glossary of potential error code messages associated with clicks.

Learn how to configure and troubleshoot partner postbacks in Everflow, understanding the critical process of tracking conversions and attributing credit to the right partners across your affiliate marketing campaigns.

Learn how to utilize Everflow's Postback Testing Tool to verify the proper firing and data transmission of partner postbacks, ensuring accurate integration before campaign launch.

A comprehensive cheat sheet detailing exact parameter mappings and postback URL formats for setting up tracking links and conversion postbacks across multiple affiliate networks and tracking platforms like Everflow, HasOffers, Cake, Impact, and more.

The IP addresses used when Everflow Postbacks are fired.

Complete glossary of potential error code messages associated with conversions.