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Overview
Direct linking between Everflow networks lets two or more separate Everflow instances track the same traffic. One network acts as the Advertiser/Brand and the other acts as the Partner/Affiliate. Both record the click and the conversion, and the Partner still gets credit and payment for the traffic it sent.
This guide shows you how to set up the tracking parameters, place the Click and Conversion Scripts from the JavaScript SDK, and connect the two networks with a Partner Postback. For the developer reference, see Click Tracking.
Set Up Direct Linking With One Partner
Use this setup when one Advertiser network works with one Partner network.
The parameters must be different in each Everflow instance. For example, Network A (Advertiser/Brand) can use
oid and affid, and Network B (Partner/Affiliate) can use oid2 and affid2.
In the examples, replace
ADVERTISER_TRACKING_DOMAIN with your Tracking Domain, and replace PARTNER_TRACKING_DOMAIN with the Tracking Domain of the Partner/Affiliate network. Then place the scripts on your website.
Example: Click Script
Place this script on the landing page. When a visit comes from the Partner network (the URL contains affid2), it records the click in the Partner network first. It then records the click in the Advertiser network and passes the Partner's transaction ID in sub5.
Example: Conversion Script
Place this script on the page where the conversion happens, and replace OFFER_ID with your Offer ID.
Conversion postbacks to the Partner network can only come from the Advertiser side: either the Advertiser's Conversion Script or the Advertiser directly.
To send conversions back to the Partner network, the Advertiser account needs a Partner Postback. Set the postback to pass the sub5 value as the Partner's transaction ID. This lets the Partner network record the conversions that come from the Advertiser account.
The Advertiser's tracking link includes the Advertiser's Offer and Partner parameters, for example:
https://www.LANDING_PAGE_DOMAIN.com/?oid=OFFER_ID&affid=PARTNER_IDThe Partner/Affiliate uses that tracking link as the Default Landing Page of their Offer. Their own tracking link then adds their Offer and Partner parameters, for example:
https://www.LANDING_PAGE_DOMAIN.com/?oid=OFFER_ID&affid=PARTNER_ID&oid2=OFFER_ID_2&affid2=PARTNER_ID_2
Set Up Direct Linking With Multiple Partners
Use this setup when one Advertiser network works with several Partner networks. A single Click Script looks up the right Partner Tracking Domain for each visit.
ADVERTISER_TRACKING_DOMAIN in the script with the Tracking Domain of the Advertiser/Brand.
domainMap variable, list each Partner ID with that Partner network's Tracking Domain. Add one line per Partner network.
Example: Click Script With A Domain Map
Use this script to connect several Partner networks to your Everflow instance. The script reads the affid value, finds that Partner in domainMap, and records the click on that Partner's Tracking Domain.
Conversions With Multiple Partners
Sending conversions back to several Partner networks needs a setup that fits your accounts. Contact Everflow Support and they will help you configure it.
→ Understanding Tracking With The JavaScript SDK: how clicks and conversions are tracked with the SDK.
→ JavaScript SDK: Accessing & Editing Impression, Click & Conversion Scripts: where to find each script and its settings.
→ Introduction To Partner & Advertiser Postbacks: how to set up the Partner Postback.
→ Working With Direct Linking Offers As A Marketplace Partner: direct linking through the Marketplace.
