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Partner Management
Learn how to set up your Partners like Affiliates or Media Buying channels, including how to manage their billing & Invoices, advanced partner-level settings & more.
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Frequently Asked Questions
In Everflow, a Partner is any entity that promotes Offers and drives Conversions for an Advertiser or Brand. Partners can be Affiliates, Content Creators, Media Buying channels, Coupon sites, Applications, Websites, Networks, Marketing Companies, or Influencers.
You should create a Partner in Everflow when: 1) starting a new collaboration with an Affiliate or Influencer, 2) setting up a new marketing channel (including media buying channels like Meta Ads, TikTok Ads, and Google Ads), 3) wanting to track performance of different promotional sources, or 4) needing to accurately attribute conversions to the right promotional efforts. Creating Partners gives you granular control over your marketing efforts.
Partners can access Everflow in two ways: 1) You can create their login manually, after which a platform link will be automatically sent to them if enabled, or 2) through your customized sign-up form for new applicants whom you can then reject or approve. Once logged in, Partners access a simplified version of Everflow (Partner Platform) with essential tools they need to promote your Offers.
Partners receive access to a specialized version of Everflow that includes: a performance tracking dashboard, tracking link generator, promotional assets, reporting tools, postbacks setup capability, and customizable notification preferences. Most aspects of the Partner Platform can be customized to match your program's needs.
