Offer Fundamentals

Learn how Everflow Offers help you track and manage marketing campaigns: create tracking links, set up landing pages, and monitor conversions for products, apps, and services across different advertising partners.

This introduction guides users through a series of articles that provide a step-by-step process for creating a fundamental offer in Everflow, covering essential settings, controls, revenue, payout, attribution, and tracking setup.

This article provides a guide on how to view, create (from scratch or by copying), and edit single or multiple Offers, including utilizing the in-platform search for quicker navigation.

This article outlines the essential and further explorable general settings for creating or editing an offer in Everflow, including name, status, advertiser association, currency, and description, which are crucial for a quick and efficient offer launch.

This article explains the essential Offer Controls in Everflow, such as Offer Visibility (Public, Requires Approval, Private) and enabling/enforcing Terms & Conditions for partners, while also highlighting further controls like Unique Session Identifier, Session Duration, Duplicate Click Filter, and Redirect Mode for more advanced configurations.

Learn what Revenue and Payout models are and how to choose the right one for your affiliate marketing program.

Learn how to edit an Offer's Revenue & Payout in detail, along with where to access this view.

Learn all about how Everflow attributes a Conversion to a Partner that drives traffic to your Offer.

Go beyond the default Offer setup by creating specialized configurations for Revenue, Payout, Caps, Landing Pages & more.

Price Per Product option lets you set custom Revenue and Payout values for each individual product (SKU) — perfect for managing different margins across your catalog.

Learn how to implement and manage traffic or spend limits (Caps) at the offer, partner, or offer group level, explaining the difference between soft and hard caps, available time durations, operational rules when multiple caps are in place, and how to monitor progress using the Pacing Report.

Learn how to set up and customize Cap Threshold Notifications to receive alerts when your advertising campaign limits are approaching, helping you manage and monitor your network's performance effectively.

Discover ho Offer Groups help you centrally manage and track multiple campaigns by setting shared budget caps across related Offers, streamlining performance monitoring and preventing overspending.

Our simple creatives guide explaining how to add images, links, videos, and other marketing assets to offers through either the Creatives menu or during the offer creation process.

Our email/HTML creative guide explaining how to create and manage email marketing assets with options to build from zip files or manually, including features for link replacement, asset management, and bulk editing.

Learn what creatives you can upload and use inside your Everflow Platform.