How To Create Offer Groups - Everflow Helpdesk

Discover ho Offer Groups help you centrally manage and track multiple campaigns by setting shared budget caps across related Offers, streamlining performance monitoring and preventing overspending.

Overview

Offer Groups allow you to manage multiple Offers under a shared cap, ensuring better control over budget allocation and performance tracking.

Instead of setting individual caps on each Offer, you can apply limits across multiple Offers at once, making it easier to manage budgets and prevent overspending.

What is an Offer Group?

An Offer Group is a collection of Offers that share the same cap settings for Clicks, Conversions, Payouts, or Revenue. These caps can be applied daily, weekly, monthly, or globally, helping you manage cumulative budgets across multiple campaigns efficiently.

How to Create an Offer Group

Navigate to Offers -> Groups, then click the Offer Group button.

Managing Offer Groups

To manage an Offer Group, go to Offers -> Groups and select the group you want to update. From this page, you can:

View performance stats

Edit the Offer Group settings

Click the Offers tab to see which Offers are included in the group

This allows you to easily monitor and adjust your Offer Groups as needed.

Tracking Offer Group Performance

View key reporting stats directly from the Offer Groups overview.

You can scroll right to access real-time data on revenue, cap progress, and other performance metrics.

Plus, Offer Group performance can also be viewed in Reporting & Analytics. For example, you can use Dynamic Nested Report, Flex Report, and others to have a more holistic view.

Practical Example

Holiday Electronics Campaign for an Online Retailer

Imagine you're managing marketing for an electronics store during the holiday season. You want to promote multiple product categories without losing control of your budget.

Offer Group: Holiday Electronics Blitz Included Offers: