Overview
Offer Groups allow you to manage multiple Offers under a shared cap, ensuring better control over budget allocation and performance tracking.
Instead of setting individual caps on each Offer, you can apply limits across multiple Offers at once, making it easier to manage budgets and prevent overspending.
What is an Offer Group?
An Offer Group is a collection of Offers that share the same cap settings for Clicks, Conversions, Payouts, or Revenue. These caps can be applied daily, weekly, monthly, or globally, helping you manage cumulative budgets across multiple campaigns efficiently.
How to Create an Offer Group

Managing Offer Groups
This allows you to easily monitor and adjust your Offer Groups as needed.

Tracking Offer Group Performance
View key reporting stats directly from the Offer Groups overview.
You can scroll right to access real-time data on revenue, cap progress, and other performance metrics.
Plus, Offer Group performance can also be viewed in Reporting & Analytics. For example, you can use Dynamic Nested Report, Flex Report, and others to have a more holistic view.

Practical Example
Holiday Electronics Campaign for an Online Retailer
Imagine you're managing marketing for an electronics store during the holiday season. You want to promote multiple product categories without losing control of your budget.
Offer Group: Holiday Electronics Blitz Included Offers:
- Laptop Sale
- Smart TV Deals
- Gaming Console Promotions
- Smartphone Discounts
Total Group Budget: $50,000
Cap Settings:
- Daily Click Cap: 1,000
- Weekly Conversion Cap: 250
- Monthly Revenue Cap: $15,000
Benefits:
- Instantly see combined performance across product lines
- Prevent any single product from consuming entire marketing budget
- Flexibly redistribute budget between Offers as performance varies
- Get real-time alerts when group approaches spending limits