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Offers & Tracking
Discover tools to build, configure, and optimize Offers, covering everything from initial setup and targeting to advanced tracking and attribution across multiple marketing channels.
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Frequently Asked Questions
An Offer in Everflow is something you want your Partners to promote for you. It could be a product, set of products, an app, a service, or similar items. In the industry, an Offer is sometimes known as an Ad, Campaign, Lead, or Deal. It's the fundamental building block in Everflow for tracking and managing marketing campaigns.
Everflow can track three main types of actions: 1) Impressions (someone views an ad - available as an add-on package), 2) Clicks (someone clicks on the ad), and 3) Conversion Events (someone completes a desired action like buying a product or installing an app).
Partners bring in traffic to your Offer's Default Landing Page via an Offer's Tracking Link. When visitors click these links and perform specific actions (like making a purchase), these actions (Events) are tracked on Everflow's Core Platform, giving you complete visibility into how your Offers are performing. Partners typically receive Payouts based on the traffic and Conversions they generate.
