Reporting

This guide introduces new Everflow users to six essential reports & tools, explaining their value, use cases, and how to leverage them for data-driven decision-making in performance marketing.

This guide covers the key features of Everflow's Reporting and Analytics, helping you navigate and utilize filters, column customization, and other tools effectively.

Learn to use Everflow's reporting and analytics tools to track your marketing performance and make better business decisions.

Learn how to understand and track your marketing performance with this complete guide to Everflow's metrics and analytics terms.

Learn how to use the Offer Report to track your campaign (Offer) performance and see which Partners bring you the best results.

Learn how to use the Partner Report to track how well your Affiliates, content creator, and Media Buying channels are performing across all your Offers.

Learn how to use the Advertiser Report to see how each brand's marketing campaigns (Offers) are performing and how to optimize your results.

Learn how to use the Event Report to track what users do in your app, website, etc. after they click your ads or other content.

Learn how to use the Smart Link Report to track and improve how well your bundled Offers perform across different markets and user groups.

Learn how to use the Click Report to check traffic quality and find any issues with your Offers by analyzing Click details.

Learn how to use the Conversion Report to track successful conversions and optimize performance across your Offers and Partners.

Learn how to use the Pacing Report to monitor campaign performance against caps and budgets, helping you optimize Offer performance and prevent overspending in Everflow.

Learn how to use the On Hold Conversions Report to track and manage delayed conversions based on return periods, ensuring accurate revenue tracking and payout timing.

Learn how to use the Click to Conversion Time Report to track acceptable timeframes for valid Conversions and detect potential fraud in your traffic.

Learn how to use the Daily Report that shows your traffic and performance metrics day by day, helping you track your marketing campaigns and make data-driven decisions.

Learn how to use the Hourly Report that breaks down your traffic and performance metrics hour by hour, allowing for detailed analysis of daily patterns and trends.

Learn how to track, monitor, and troubleshoot Advertiser Conversion postbacks in Everflow's reporting, including setup guides, best practices, and real-world examples for affiliate marketers and ad networks.

Learn how to monitor, troubleshoot, and debug partner postback tracking in Everflow, including step-by-step guides for successful conversion tracking with affiliate networks, ad platforms, and marketing partners.

Discover how to track, analyze, and optimize your e-commerce product performance using Everflow's Products Report, with detailed insights on SKU-level sales, Partner performance, and marketing strategies for online retailers.

Learn how to track, analyze and manage e-commerce refunds using Everflow's Refunds Report, including detailed insights on order tracking, Partner performance, and refund patterns for Shopify, WooCommerce, and ClickFunnels stores.