Advertiser Postback Report - Everflow Helpdesk

Learn how to track, monitor, and troubleshoot Advertiser Conversion postbacks in Everflow's reporting, including setup guides, best practices, and real-world examples for affiliate marketers and ad networks.

Overview

When a user converts on your Advertiser's website (like making a purchase or installing an app), their system needs to tell Everflow about this Conversion.

An Advertiser does this using an Advertiser postback - a special URL that fires when a Conversion happens:

https://www.eftrackall.com/?nid=1&transaction_id=abc123def456ghi7890&amount=50

This report shows you:

Which Conversions were successfully recorded (Approved)
Which ones were rejected

Think of it as a log of every time an Advertiser tries to tell Everflow "hey, this user converted!"

Good to Remember

The Advertiser Postback Report shows the status of Conversions sent from your Advertisers to Everflow, helping you identify which Conversions were accepted or rejected, and why.

How to Access the Advertiser Postback Report

Click on the hamburger menu

in the top left corner of your Everflow dashboard.

Go to the Reporting section.

Select Advertiser Postback from the list of reports.

Using The Advertiser Postback Report

Analyze and manage your Advertiser postback data with various report features.

Navigation & Filtering

Date Range:

Select the period you want to analyze

Add Filter

button lets you narrow results by:

Advertiser: Focus on specific brands

Offer: Track specific campaign postbacks

Partner: Monitor postbacks for specific traffic sources

Data Management

For large datasets, you'll see a warning that only the first 1,000 rows can be displayed. Use the Request Report button to get the full dataset asynchronously.

Report Actions

Click the top-right menu to:

Save: Store your current report configuration

Load: Retrieve saved report settings

Schedule Report: Set up automated report delivery

Request Report: Get full datasets

Copy Link: Share report URL with team members

Show API Request: View API call format

Customizing Your View

Click Table Actions to:

Export: Download report data

Toggle visible columns using Columns Customization

Pixel ID

Date

Partner

Offer

Advertiser

Postback URL

Conversion ID

Transaction ID

And more...

Row-Level Actions

Click the vertical dots on any row to:

View Click Details

View Conversion Details

View Offer

View Partner

View Advertiser

Conversion Method Display: The "CV Method" column shows the Offer's configured tracking method, not the actual method used for each specific conversion.

Data Retention: Advertiser postback data is only stored for 90 days before being automatically removed from the system.

A Real-Life Example

Let’s say you are trying to configure conversion tracking with a new Advertiser.

You have configured the Default Landing Page URL and shared your Global/Advertiser Postback with your Advertiser, asking it to be triggered when a new user registers.

The Advertiser informed you that a conversion had occurred but you do not see this conversion in the conversion report.

In this report, you notice:

A postback URL did record
Check the postback URL:
http://everflow-demo.servecvr.com/?nid=63&oid=3&transaction_id=86b850e639a248a289739debd6e6eadc
However, the conversion is attributed to a different Partner based on the transaction ID

Then, you can:

Conclude that the conversion did not show as it was attributed to the wrong Partner

End result? You request a new test to be done in a clean browser, with no prior cookies.

Best Practices

Make sure you're looking at both Conversion and event postbacks when reviewing your data.

This information comes in especially handy when you need to troubleshoot any issues with advertiser postbacks.

Explore Related Content

Ready to dive deeper? Here are some helpful resources to expand your knowledge of postback implementation:

➔ Introduction To Partner Postbacks: Learn how to configure and troubleshoot partner postbacks.
➔ Guide to Parameters and Macros: Guide to Passing information using Parameters and Macros.
➔ Setting Up Advertiser Postbacks: Learn how to properly configure postbacks for Advertisers.

Troubleshooting Missing Conversions

If your Advertiser reports a Conversion that you can't find in your Conversion report, the Advertiser Postback Report is the best place to start. Before you begin, it helps to have the Offer ID, the Transaction ID (if available), the Advertiser postback format, and either the payload of the Conversion or the redirect URL from the click details.

Work through the following checks:

Confirm the Advertiser actually sees the Conversion on their side, then check whether it came into Everflow but landed under Rejected in your Conversion reports.

Verify that the Base Destination URL is set up correctly and is passing the transaction ID into the click details through the redirect. For example: http://domain.com/?aff_sub={transaction_id}

Confirm the postback passes the transaction ID back using the macro from the Advertiser's platform. For example: http://domain.com/?nid=NID&transaction_id={aff_sub}

Open Reporting > Advertiser Postback to confirm the Advertiser actually fired the postback to Everflow.

If you still need more detail, ask the Advertiser for the payload of a Conversion, or for a test Conversion to be sent.

Matching the macros: The macro you place in the postback is usually the one that matches the parameter the transaction ID was originally passed into within the Base Destination URL. If the transaction ID arrives in aff_sub, the postback should send it back from {aff_sub}.

Test Mode Conversions

You can send a Conversion through in Test Mode by adding the &test=VALUE parameter to the Advertiser postback. You can replace VALUE with any value, but it cannot be left empty (for example, &test=1).

A Test Mode Conversion records with a Revenue and Payout of 0, so it won't affect your real numbers.

Good to Remember

Because "test" is a restricted parameter, it is not shown in the Conversion Details. To confirm that a Conversion came through in Test Mode, check the Advertiser Postback Report.

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