.svg){kind=icon}
Overview
Everflow supports a very broad list of parameters and macros.
Parameters and macros form the substrate that allow you to pass enormous amounts of information between the tracking platform and all third party platforms and systems including in-house systems being used by your Partners and Advertisers, as well as popular attribution and tracking platforms commercially available in the market.
Key Points to Understand
It is important to clarify the distinction between parameters and macros.
- A Parameter is a system variable used to carry information. A parameter is appended to all sorts of URLs (Partner postbacks, Offer URLs, etc.) to allow the tracking platform to deliver information to third party systems. For example, “id” can be a parameter variable that would hold the value of the unique transaction ID of a click.
- A Macro is a placeholder that inserts the payload value into the parameter it is associated with. Macros can either have an actual value (i.e. “56d75d3a4d6e433fb215698c056d0d58”) or a placeholder string that would be recognized by the Everflow platform and be substituted with the actual value at run time when postbacks and redirects are executed. For example, the macro for a transaction ID in the Everflow platform is {transaction_id}. Macros are always wrapped in curly brackets in the Everflow platform.
Example: Passing Values IN during a Click
The inbound parameters “source_id” and “sub1” include actual values being passed in the payload.
Example: Passing Values OUT during a Partner Postback
The outbound parameters “googleid” and “sub1” include the macro of the associated parameter. The platform will substitute the actual values into the URL during real-time execution.
