Attribution Models

Attribution guide explaining how to determine which marketing touchpoints receive credit for conversions, with options for click-based, coupon code-based, impression-based attribution models and first-touch versus last-touch attribution methods.

This article clarifies the difference between First Touch and Last Touch attribution methods, explaining how each attributes conversions to partners based on the initial or final click (or impression) before a conversion, and details how to configure these settings at both the offer and advertiser levels.

This article details how Everflow prioritizes attributing conversions based on either click data (Transaction IDs, fingerprinting, etc.) or coupon codes, configurable at the advertiser level, and outlines the fallback to clickless attribution when neither is available.

Track associated email addresses to manage Partner performance tied to subscriptions and residual / repeat purchases.

Learn how to use View-Through Attribution and Impression Tracking to get better visibility into your data.