EF Helpdesk

To track View-Through Conversions, you need an impression tracking link from the Advertiser and must enable View-Through Attribution at the Offer level.

How to Enable View-Through Attribution

Navigate to Offers -> Manage.

Click on the Offer you want to edit.

Click Edit and go to the Attribution tab.

Toggle Enable View-Through Attribution.

Paste the Advertiser’s Impression Tracking Link in the designated field.

(Optional) Append macros to the Advertiser’s tracking link, just like you would with a Base Destination URL.

Heads up Targeting settings may affect how impression tags fire—adjust them if impressions are not appearing in Everflow.

Once enabled, Everflow will send impression data to the Advertiser for tracking.

Configure View-Through Lookback Window (Optional)

The View-Through Lookback Window determines how long a conversion remains valid after an impression occurs.

If enabled: Conversions outside this time window will be rejected.
If disabled: Conversions can be attributed to an impression indefinitely.

How to Enable the Lookback Window:

In the Attribution tab, toggle Enable View-Through Lookback Window.

Set a time duration for valid View-Through conversions.

Important Considerations

Partner Access & Reporting

If a Partner is not approved on an Offer, the impression link will not appear in reporting.

Using Impression Transaction ID for Debugging

To track which impression is tied to a conversion, use the {impression_transaction_id} macro in the Base Destination URL.
This will pass the latest Impression Transaction ID associated with the click.

Impressions in Non-Cookie Environments (In-App Limitations)

When an impression is generated, Everflow stores the Impression ID in a cookie.
If a user clicks on an ad later, Everflow retrieves the Impression ID for attribution.
However, in non-cookie environments (e.g., in-app impressions), the {impression_transaction_id} macro will not be populated.

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