EF Helpdesk

Learn how to use the Daily Report that shows your traffic and performance metrics day by day, helping you track your marketing campaigns and make data-driven decisions.

Overview: What is the Daily Report?

The Daily Report in Everflow gives you a day-by-day view of your marketing performance.

It's great for seeing how your campaigns are doing, spotting trends, and making smart decisions to improve your results.

How to Use the Daily Report

Click on the hamburger menu

in the top left corner of your Everflow dashboard.

Go to the Reporting section.

Select Daily from the list of reports.

Choose your date range using the calendar

at the top.

Use filters

on the left to narrow down your data if needed.

Look at the summary or Performance Graph at the top for a quick overview.

Scroll down to see day-by-day details.

Click column headers to sort your data.

Key Features

Feature

Description

Pick Your Dates

Look at data for specific days, weeks, or months.

Use Filters

Focus on what matters to you:

Choose specific Offers, Advertisers, or Partners

Look at important numbers like Clicks, Conversions, or Revenue

Leave out certain Offers or Partners if needed

See Important Numbers

Check things like Clicks, Conversions, Revenue, and Profit for each day.

Customize Your View

Choose which information you want to see and in what order.

Schedule Reports

Set up the report to be sent to you regularly.

Share Easily

Send a link of your report to team members.

A Real-Life Example

Let's say you're running a few different affiliate campaigns selling fitness products.

Here's how you might use the Daily Report:

Open the Daily Report for the last 30 days.
Notice that weekends have higher Conversions than weekdays.
Filter to show only your "Summer Fitness Challenge" Offer.
Now, let's compare two partners:
- Use the Partner filter to select Partner A, then run the report.
- Look at their Clicks and Conversion numbers.
- Clear the Partner filter, then select Partner B and run the report again.
- Compare Partner B's Clicks and Conversions to Partner A's.
You might see that:
- Partner A is bringing in lots of Clicks but few Conversions.
- Partner B has fewer Clicks but more sales.
Based on this, you could decide to:
- Increase your budget for weekend ads
- Talk to Partner A about improving their traffic quality
- Ask Partner B if they can send more traffic

By checking your Daily Report regularly like this and using filters to dig deeper, you can keep improving your campaigns bit by bit.

Tips for Getting the Most Out of the Daily Report

Make it a habit to check your report regularly so you can quickly spot any important changes in your data.

Look at your information from different angles by trying various filters, and save time by setting up the scheduling feature to send the report straight to your inbox automatically.

The Daily Report is a handy tool to help you stay on top of your marketing game. Try it and see how it can make your job easier!

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