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Overview: What is the Hourly Report?
The Hourly Report in Everflow gives you an hour-by-hour view of your marketing performance.
It's great for understanding how your campaigns are performing throughout the day, identifying peak hours, and optimizing your strategies based on hourly trends.
Key Features
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How to Use the Hourly Report
A Real-Life Example
Let's say you're running a mobile app promotion campaign. Here's how you might use the Hourly Report:
- Open the Hourly Report for the last 7 days.
- Use the filter to choose your mobile app offer.
- Look at the performance graph to spot patterns:
- You might notice a spike in conversions (CV) every day around 8 PM.
- There could be a lull in activity between 2 AM and 6 AM.
- Scroll down to the detailed hourly breakdown:
- Compare the Conversion Rate (CVR) and Cost Per Acquisition (CPA) during peak hours vs. slower hours.
- Check the Revenue Per Click (RPC) and Return on Ad Spend (ROAS) for different hours of the day.
- Based on this, you could decide to:
- Increase your ad spend during the hours leading up to 8 PM when CVR is highest.
- Reduce bids during early morning hours when RPC is lower.
- Adjust your targeting or messaging for times when you see higher-value users (based on ROAS).
By using the Hourly Report like this, you can fine-tune your campaign to match your audience's daily habits and maximize your ROAS.
Tips for Getting the Most Out of the Hourly Report
Look at how your campaigns perform on weekdays versus weekends, and notice how Conversion rates and costs change throughout the day. This helps you spot patterns, like when TV ads or email campaigns might be affecting your results.
Use what you learn about Click costs and Conversion rates to adjust your bidding strategy for different times of day, and track your Revenue per acquisition hourly to find out when your campaigns make the most money.
If you're running campaigns in different countries, remember to factor in time zones, since peak performance times can vary. The Hourly Report helps you match your marketing efforts to when your audience is most likely to respond.
