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Overview: What is the Offer Report?
The Offer Report in Everflow gives you a comprehensive view of each Offer’s performance, drilled down to the Partner level.
It allows you to see not just overall Offer performance, but also how different Partners are contributing to each Offer's success.
What Can You Do With the Offer Report?
- See how each campaign (aka Offer) is performing
- Check which Partners / Affiliates / Media Buying Channels bring the best results
- Track Clicks, Conversions, Revenue, and other metrics
- Find and fix traffic quality issues
How to Use the Offer Report
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Exploring Your Report
- View Overall Performance: See top-level metrics for each Offer.
- Drill Down: Click on an Offer to see Partner-level performance.
- Analyze Invalid Clicks: Click the number in the Invalid Click column to see reasons.
- View Raw Data: Click the Clicks or Conversions to redirect to the raw Click or Conversion Report seamlessly.
- Get Full Click Report: Click "Request Report" for a complete list of all clicks (if you are located in the Click Report).
Advanced Features
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- View Partner details
- Open Flex Report
- Open SubID Flex Report
- View Custom Revenue & Payout
- View Custom Caps
- Add Conversion
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Saving & Scheduling Your Report
- Save Report: Click the vertical dots at the top right and select "Save" to keep your current configuration.
- Load Saved Reports: Use the "Load" option to quickly access your saved configurations.
- Schedule Reports: Set up automatic report generation and email delivery on a schedule that works for you.
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A Real-Life Example
Let's say you're managing multiple e-commerce Offers. Here's how you might use the Offer Report:
- Open the Offer Report for the last 30 days.
- Apply a filter to show only Offers in the "Electronics" category.
- Use Metric Filters to show Offers with >$1000 revenue and >1000 clicks.
- In the report, you notice:
- Your "Smartphone X" Offer has the highest revenue but a lower conversion rate than others.
- Clicking on this Offer reveals that Partner A has a much higher conversion rate than others.
- Another Offer, "Laptop Y," has an unusually high invalid click rate.
- You decide to:
- Contact Partner A to understand their promotional strategy and potentially scale their efforts.
- If Partner A is a media buying platform like Google Ads, consider adjusting your campaign settings to match their successful approach.
- Adjust payouts for other Partners to incentivize better quality traffic, focusing on improving conversion rates.
- Investigate the "Laptop Y" Offer to identify the source of invalid clicks and take corrective action.
- Set up a scheduled report to monitor these metrics weekly, ensuring you can respond quickly to any changes.
- After implementing these changes, you plan to:
- Review the Offer Report again in 7 days to assess the impact of your adjustments.
- Compare the performance across different time periods using the date range feature.
- Consider creating a custom metric to track the ratio of valid to invalid clicks for each Offer.
By regularly using the Offer Report like this, you can continually optimize your Offer portfolio and Partner relationships.
Tips for Better Results
To improve your results, keep track of how different Offers are doing to spot trends and see which ones work best. Use data about your Partners to identify and reward your top affiliates.
Keep an eye on Offers with high invalid Click rates to maintain good traffic quality. For the best understanding of your affiliate program, look at both top-level data (like the Offer report) and more granular reporting (e.g. Conversion reports).
