EF Helpdesk

Smart Links in Everflow let you combine multiple Offers into a single tracking link, automatically routing users to the most relevant Offer based on criteria like location, device, or for A/B testing.

Using the same logic, the Smart Link Report shows you how well each Offer within your Smart Link is performing, helping you optimize your traffic routing and improve conversions.

Still lost? This article features a simple, real-life example that will help you further understand the value of this report.

How to Access the Smart Link Report

Click on the hamburger menu

in the top left corner of your Everflow dashboard.

Go to the Reporting section and select Smart Link from the list of reports.

Using the Smart Link Report

Set Your Date Range: Choose the time period you want to analyze.

Apply Filters: Use the Add Filter option to narrow your data.

Run Report: Click the Run Report button to generate your data.

Review Summary: Check the summary section for overall performance metrics.

Analyze Detailed Report: Scroll down to see a breakdown by Smart Link and individual Offers.

Customize View: Use the Table Columns feature, accessible through

, to add or remove metrics from your view.

A Real-Life Example

Let's say you're promoting a Mobile CPI Offer globally.

Here's how you might use this report:

You create one Smart Link called "Mobile CPI Global" that includes:

US version - $1.20 per install

UK version - $1.00 per install

German version - $0.90 per install

The report shows you:

US: 8,500 clicks, 680 installs (8% conversion), $816 paid

UK: 2,200 clicks, 242 installs (11% conversion), $242 paid

German: 1,800 clicks, 162 installs (9% conversion), $146 paid

What you can do with this data:

Get more UK traffic since it converts best

Try similar markets like France or Spain

Make different ads for each country based on what works

Understand which Partners perform best in specific countries/regions

Alternative Example for A/B Testing:

You set up two versions of your store page:

Version A: Shows gameplay first (50% of traffic)

Version B: Shows character art first (50% of traffic)

The report shows:

Gameplay version: 5,000 clicks, 450 installs (9% conversion)

Character art version: 5,100 clicks, 612 installs (12% conversion)

What you can do:

Send more traffic (80%) to the character art version

Use more character art on other game pages

Best Practices

To get the best results from your Smart Links, check regularly how they're performing to find what's working well and what needs improvement. Look at the breakdown by Offer to see which ones in your Smart Link are getting the best results.

The performance graph can help you spot trends and seasonal patterns in how your Smart Links are doing over time.

This information, combined with understanding each Partner's strengths and weaknesses within the same Smart Link, helps you make better decisions about your program.

Explore Related Content

To get even better results:

➔ Smart Links and KPI Optimization: Learn to set up Smart Links and KPI Optimization.
➔ Split Testing Offers, Landing Pages, and Offer URLs: Learn how to test different offers and pages.

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