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Click To Conversion Time Report
Click To Conversion Time Report

SERIES:

Click To Conversion Time Report

Learn how to use the Click to Conversion Time Report to track acceptable timeframes for valid Conversions and detect potential fraud in your traffic.

On This Page

Overview

The Click to Conversion Time Report provides insights into the time intervals between Clicks and Conversions across your Offers.

This report is valuable for understanding user behavior and identifying potential fraudulent activities like coupon poaching or bot traffic.

Key Features

Feature Description Time Interval Breakdown View Conversions grouped by time periods (0-15 seconds, 15-30 seconds, etc.). Visual Summary See a pie chart showing the distribution of Conversion times. Offer-Level Analysis Break down Conversion times by individual Offers. Partner View See how Conversion times vary across different Partners. Flexible Time Units View data in seconds, minutes, hours, or days.

How to Access the Report

Navigate to Reporting > Click To Conversion Time in the main left menu Set your desired date range Select your preferred time unit (seconds, minutes, hours, or days) Apply any filters to focus on specific Offers, Partners, Advertisers, etc. Click Run Report to generate your data

A Real-Life Example

Let's say you're running an e-commerce Offer for electronics:

Report Findings You check the report and notice: 95.8% of Conversions happen within 0-10 seconds A small percentage occurs between 10-20 seconds Almost no Conversions after 20 seconds Possible Insights This pattern might indicate: Potential coupon poaching if Conversions are happening too quickly Need to investigate Partners with unusually fast Conversion times Opportunity to set appropriate minimum and maximum Conversion times in your Offer settings Recommended Actions Based on this data, you might decide to: Review your Offer settings Investigate Partners with suspicious conversion patterns Set appropriate Conversion time rules in your Offer settings

This example shows how analyzing Conversion time patterns can help you spot potential fraud and improve your Offer settings.

By noticing that most Conversions happen very quickly and investigating unusual patterns, you can protect your program from coupon poaching while setting more effective Conversion time rules.

Good To Know This report is a valuable fraud prevention tool and provides an extra layer of protection for your campaigns. However, acceptable conversion times vary significantly based on your business model, market, and type of offer.

Use this data to inform your decisions, but remember that what's considered "suspicious" in one vertical might be normal in another. Always consider your specific business context when setting minimum and maximum conversion times in your offer settings.

Best Practices

Keep an eye on how long it takes for Conversions to happen by checking these patterns regularly. Compare these patterns across your different Offers and Partners to spot what works best.

Use what you learn to adjust your Offer settings, and remember to think about your business type and how users typically make purchases when you're looking at this data.

Explore Related Content Take your next steps to better protect your campaigns with these helpful guides: ➔ Enable Click to Conversion Time: Learn how to set up conversion time rules in your Offer settings.
➔ Anti-Fraud Integrations: Explore additional tools to protect your campaigns.
➔ Offer Setup Guide: Understand how to optimize your Offer setup.
Next in This Series
Learn how to use the Click to Conversion Time Report to track acceptable timeframes for valid Conversions and detect potential fraud in your traffic.
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