EF Helpdesk

Learn how to use the Partner Report to track how well your Affiliates, content creator, and Media Buying channels are performing across all your Offers.

Overview

The Partner Report helps you track everyone who promotes your offers, whether they're Affiliates, Influencers, Publishers, or Media Buying channels like Google Ads, TikTok Ads, or Meta Ads.

Think of it as your central dashboard for seeing how well each promotional channel is working.

Pro Tip!

Create separate Partner accounts for different advertising platforms (like "Internal - Google Ads" and "Internal - Meta") to keep your tracking clear and organized.

What Can You See in This Report?

How many Clicks, Conversions, etc. each Partner brings
How much Revenue and Profit you're making
Which Offers work best for each Partner
Traffic quality indicators

How to Access the Partner Report

Click on the hamburger menu

in the top left corner of your Everflow dashboard.

Go to the Reporting section.

Select Partner from the list of reports.

Using the Partner Report

Set Your Date Range: Choose the time period you want to analyze.

Apply Filters: Use the Add Filter option to narrow your data.

Run Report: Click the Run Report button to generate your data.

Review Summary: Check the summary section for overall performance metrics.

Analyze Detailed Report: Scroll down to see a breakdown by Partner and Offer.

Customize View: Use the Columns Customization feature, accessible through

, to add or remove metrics from your view.

Key Metrics to Monitor

Metric

Description

Gross Clicks vs. Unique Clicks

Understand traffic quality.

Conversion Rate (CVR)

Measure the effectiveness of each Partner's traffic.

Revenue and Payout

Analyze the financial performance of your partnerships.

Profit and Margin

Evaluate the profitability of each Partner relationship.

Advanced Features

Performance Graph: Visualize trends in key metrics like Revenue and Payout over time.
Column Customization: Tailor your report view to focus on the metrics most important to your business.
Export Options: Easily export your report data for further analysis or sharing.

Real Example: Online Collectibles Store

Here's how a collectibles store might use this report:

Looking at 30 days of data, they found:

Their Meta Ads brought 12,450 clicks and 386 sales
A suspicious affiliate had 892 invalid clicks
A YouTube influencer had fewer clicks but better sales

Based on this data, they decided to:

Spend more on Meta Ads for new products
Stop working with the suspicious Affiliate
Give the successful influencer on YouTube better commission rates

By regularly using the Partner Report this way, you can identify which promotional channels work best for different product lines, spot potential fraud early, and make data-driven decisions about your marketing investments.

Tips for Better Results

To keep your program running well, start by checking how your Partners are performing on a regular basis. This will help you understand which Offers work best for each Partner, and you can use filters to take a closer look at specific Partners when needed.

For the most complete picture, compare this information with your Offer report - this combination will give you better insights into how everything is working together.

And don't forget to branch out to our Analytics section for even deeper insights (Flex report is a great start).

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