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Customer Value
Customer Value

Customer Value

Learn how to pay Partners for what a customer turns out to be worth over time, by sending your own data points and building rules that apply once a customer proves their value.

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Introduction To Customer Value
Customer Value follows the individual person your partner sent you and changes what that partner earns once the person proves what they are worth. What it is, what a rule decides, and the five shapes people build.
How To Send User IDs & Data Points For Customer Value
Customer Value cannot work until your own platform sends a customer ID and your data points on the conversion. The developer-facing setup, the exact parameter rules, and how to prove the values arrived.
Build Your First Customer Value Rule
Build one complete working rule in about ten minutes: pay the full rate for a new customer and a reduced rate when the same person buys again. Includes the condition mistake almost everyone makes.
Paying On Net Gaming Revenue (NGR) With Customer Value
Pay a partner a share of what a player is really worth after winnings, bonuses and tax — including the months that number goes negative. The carry-forward setting that makes an iGaming revenue share work, and the vocabulary that maps casino terms onto Everflow ones.
Paying On Token & Credit Spend With Customer Value
An AI product makes its money after the signup, in token packs and renewals rather than at the conversion. Build one rule that waits, adds up what an account actually spends, and pays a bonus when it passes a number you choose — and why the threshold has to be money, not a token count.

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