Home
Reporting & Analytics
Reporting
Introduction To Reporting & Analytics Options
Introduction To Reporting & Analytics Options

SERIES:

Introduction To Reporting & Analytics Options

Learn to use Everflow's reporting and analytics tools to track your marketing performance and make better business decisions.

Overview

The idea behind most Everflow reports is to give you a unified view of data from all your marketing channels in a way that makes sense to you.

Why do we have so many reports?

Reports differ in the way they are aggregated, structured, and put into context. It's up to you to decide which ones bring the most value to your business.

Let's start with some basics: What's the difference between Everflow reporting and analytics?

Why Reporting & Analytics Matter

Good marketing needs good data. With Everflow, you can:

Drive ROI: Find your best Offers and Partners and spend your money where it works best. Make Better Plans: Use real-time data to make smarter choices and reduce risks. Streamline Operations: Save time by setting up automatic reports and focus on growing your business.

How Reporting and Analytics Are Different

Both Reporting and Analytics appear as separate sections in the Everflow UI. But all host reports or reporting tools.

The main difference is that Analytics reports tend to be more advanced and customizable, offering complex views and showing data in different contexts.

Reporting

Reporting provides preset options to understand overall performance based on common usage. It's your go-to for:

Seeing the general performance of Advertisers, Offers, or Partners. Checking metrics like Clicks and Revenue. Creating regular reports about how well you're doing. Downloading data (both in Reporting and Analytics). Using reporting tools like Custom Reporting Metrics.

Analytics: Deep Insights and Visual Data

Analytics helps you understand your data better.

Use it to:

Customize views to your needs with Dynamic Nested and Flex Reports. Review the aggregated view of multi-layer data with Dimensional report. Learn how users interact with your Offers using the Funnel Report. Compare results from different time periods with the Variance Report.
Pro Tip! Think of Reporting as showing you what happened. Analytics helps you understand why it happened and what to do next.

Using Your Data to Get Results

Having data is good, but using it well is better. Here's how to use Everflow's tools:

Make Offers Better: Use data to improve what's working and fix what isn't. Work Better with Partners: Find your best Partners and build stronger relationships with them. Optimize Ad Placements: See how your media buying channels are performing and optimize accordingly. Make Smarter Choices: Let data guide your decisions about Offers and Partners. Align Internal Teams: Set scheduled reports to keep stakeholders informed. Show Your Success: Use detailed reports to show clients how well you're doing.