Overview

The Offer is Everflow's most fundamental idea. Whether you’re a Brand, Network, Agency, or any other type of team using Everflow, you’ll need to understand Offers.

In a nutshell, an Offer is something that you want your Partners to promote for you. That something could be a product, set of products, an app, a service, and much more.

How Partners & Advertisers Work With Offers

Working With Advertisers

If you’re a Network or Agency using the Core Platform, you can map each Offer to an Advertiser. If you’re a Brand, or you own your Offers, you’d be the Advertiser in this scenario. Learn more about Advertisers here.

Partners

Partners will then bring in traffic to your Offer’s Default Landing Page (each Offer has one) via an Offer’s Tracking Link, where you want your traffic to perform specific Actions.

These Actions will be tracked on Everflow’s Core Platform, in order for you to have complete visibility into how your Offers are performing. Learn more about Partners here.

Breakdown Of Offer Essentials

Let’s concentrate on the core concepts that will help you create an Offer & start tracking.

• Tracking Link: The link you provide to your Partners to advertise your Offer.
• Default Landing Page: This is where your traffic will redirect to once they click the Tracking Link. This could be a website, an app store or a specific view within an app, and more.
• Action: Everflow can track 3 main Actions that happen on an Offer, an Impression (someone views an ad), a Click (someone clicks on the ad), a Conversion Event (someone buys what the ad was selling, or installs an App)
• Revenue & Payout: Each offer has revenue and payout associated with it. Revenue meaning what you are making from traffic converting on that Offer, and payout meaning what you’re paying out to your Partners for pushing traffic to your Offer that ends up clicking the ad or converting on the Offer.

A Practical Example Around Offer Setup If You’re A Network

Let’s take a practical example of an Offer setup and what the Offer Essentials mentioned above would look like.

Let’s imagine you’re a Network, who’s working with Advertisers (Brands) to promote their products, and you work with a 100s of Partners who will drive traffic to these Offers. To track and optimize this setup, you’ve chosen to use Everflow Core Platform. This would be your setup.

Let’s say you work with Nike who’s a Brand, you’d add them as an Advertiser. You’re also working with Kevin Hart as an affiliate on your network, you’d add Kevin as a Partner on the Core Platform.

Now that the high level structure is clear, let’s talk about Offers.

Each Offer that you create within the Core Platform, you’re able to map to an Advertiser. This way you’re able to generate Advertiser invoices, break Offer reports down by Advertisers, etc.

In addition to Nike, you also start working with Puma. You have various Offers related to each Advertiser. You’re able to map each Offer to an Advertiser, which would look something like this.

Now let’s take a single Offer, “Nike Shoes”, and see how you’d set up the essentials.

• The Default Landing Page URL could be www.nike.com/shoes.
• Everflow would generate the tracking link, given to Kevin Hart to place on his Youtube Channel. On click by a visitor, the Tracking Link would redirect to the Default Landing Page associated with the Offer. Each time that tracking link is clicked, a unique click will be recorded in Everflow.
• The Base Action could be set to Conversion Event, where Everflow would track any shoes that were part of checkout on nike.com/shoes, for traffic that came from Tracking Links associated with this Offer.
• The Revenue could be set up to be 50% of the order value that every Conversion Event on this Offer returns. For example, there was a sale of 2 pairs of shoes in one checkout cart totaling 200$, the Revenue would equal 100$.
• The Payout could be set up to be a flat rate of 10$ for every Conversion Event. This would mean when a Conversion is tracked in Everflow associated with this Offer, the Partner that brought that traffic would be eligible for 10$ in payout for that conversion.

Apart from the example above, Everflow provides innumerable ways to set up your Revenue & Payout.