EF Helpdesk

Heads Up! If multiple custom settings exist, Everflow will apply the most specific one. If two settings are equally specific, the most recently created setting will apply.

Example:

Custom Setting 1: All Partners - Payout $1.50
Custom Setting 2: Specific Partner - Payout $1.00
End Result: Partner receives $1.00 payout (Custom Setting 2 wins because it's more specific).

Custom Revenue & Payout

Create or Copy a Custom Setting

Go to Offers -> Custom Settings

Click + Custom Revenue & Payout to create a new one

Or click the vertical dots on an existing row and choose Copy to reuse and adjust

Fill Out General Info

Name (required)

Status: Active or Inactive

Description (internal) and Public Description (visible to Partners) — optional

Set an Effective Between date range, if needed

Set Revenue & Payout Rules

Toggle Apply Custom Payout to Yes if you want to set a custom Payout

Choose Payout Type: CPA, CPS, CPM, CPC, CPA+CPS, or PRV

Enter the payout amount or percentage if you want to set custom Revenue

Toggle Apply Custom Revenue to Yes if you want to set a custom Revenue

Choose Revenue Type: RPA, RPC, RPS, RPM, or RPA+RPS

Enter the revenue amount or percentage

Define Partner & Offer Conditions

Partners

Apply to All or use filters to select Specific Partners

Optionally check Fire Partner Postback if you want trigger their postback when a Conversion occurs under this setting

Offers

Select the Offer(s)

Choose whether to apply to the Base Conversion Event or an Additional Conversion Event

Target specific Offer URLs if needed

Apply Targeting (Optional)

Target by Device, Geolocation, IP, Connection Type, or Proxy

Custom targeting must be a subset of the Offer targeting. If an Offer targets only the U.S., a custom setting for Germany will never trigger.

Limit the setting to certain days and times

Conversions outside this window will use the default Revenue & Payout

Toggle Day Parting on to configure

Add Rules by Variables or Products (Optional)

Match only when Sub IDs, Adv IDs, Source IDs, or Sale Amounts meet criteria

All variable conditions must match (this is an AND condition). You can add multiple values by separating them line by line.

Limit by SKU(s) to trigger this setting only for specific products

See our Price Per Product guide for more info.

Click Add to save and apply your custom setting.

Prioritization of Custom Settings

When more than one custom setting could apply, Everflow decides priority using this order:

Number of Targeting Rules
- More rules = higher priority
- E.g., targeting 3 countries > targeting just 1 region
Number of Variables
- More Sub IDs/Adv IDs/Source IDs = higher priority
Partner Specificity
- Specific Partner settings > All Partners
Date Range Specificity
- Settings with active dates > Settings with no date
Creation Time
- Newer settings override older ones
Tiebreaker‍
- If settings are identical and created at the same time, the one with the lower ID will likely be applied.

Bulk Operations

Import Custom Revenue & Payout Settings

Go to Offers > Custom Settings
On the Payout & Revenue tab, click the vertical dots > Bulk Add
Download the template, prepare your CSV, and upload

Optional CSV Columns Include:

description
public_description
status
payout_amount (if is_payout_enabled = false)
payout_percentage (if is_payout_enabled = false)
payout_type (if is_payout_enabled = false)
revenue_amount (if is_revenue_enabled = false)
revenue_percentage (if is_revenue_enabled = false)
revenue_type (if is_revenue_enabled = false)
date_valid_from
date_valid_to
is_apply_all_affiliates
affiliates_ids (if is_apply_all_affiliates = false)
is_apply_all_offer_urls
offer_urls_ids (if is_apply_all_offer_urls = false; separator should be "|" between Offer URL IDs)
country_codes

Use 1 for True and 0 for False in Boolean columns