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Understanding Payout Priority
Understanding Payout Priority

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Understanding Payout Priority

Learn all about how Everflow attributes a Conversion to a Partner that drives traffic to your Offer.

Overview

When a conversion happens, which Payout actually applies – the one on the Offer? A Partner Tier? Something custom?

Everflow uses a clear priority system to decide which payout rule wins. Understanding this order ensures your Partners are always paid correctly, and that your Payout logic works the way you expect.

Payout Priority Order (From Lowest to Highest)

Everflow uses a simple hierarchy to determine which Payout setting applies when multiple options exist:

  1. Default Offer Payout - Lowest priority
  2. Partner Tier Payouts  
  3. Custom Settings & Tiered Commissions
  4. User Management Payouts - Highest priority

1. Default Payout

This is your base Payout, set at the Offer level using the Offer form. It applies when no other specific rules are in place.So when you set a $2 CPA Payout for your fitness app Offer, unless there’s a more specific rule, all Partners promoting this Offer receive $2 per Conversion.

Note: Need a refresher on setting this up? See our Revenue & Payout (Events) Guide.

2. Partner Tier Payouts

If you've set up Partner Tiers, these Payouts override the default.

So instead of them getting $2 per Conversion, they get margins you have defined:

  • Bronze partners: 10% margin
  • Silver partners: 15% margin
  • Gold partners: 20% margin
Dive Deep! Check out our detailed guide on setting up Partner Tiers.

3. Custom Settings & Tiered Commissions

These rules give you the most control and take priority over both Default and Tier settings.

Tiered Commissions work together with Custom Settings. First, the Custom Setting determines the Base Payout, then the Tiered Commission applies any percentage adjustments:

  • Default Offer Payout = $2
  • Partner ABC has a Custom Setting = $3
  • Tiered Commission = +10% if goals are met

If ABC hits their goal, Payout = $3 + 10% = $3.30

Even if only one of these applies (Custom or Tiered), it still takes priority over the Default and Tier settings.

Learn More Check out our detailed guides on setting up Custom Payouts and Tiered Commissions.

Combined Use & Choosing Priority

By default, Custom Payouts and Tiered Commissions can stack — but sometimes you want only one to apply.

To avoid applying both (e.g., prevent Tiered Commissions from boosting a Custom Payout), you can use Labels + filters as a workaround:

  • Create a Label for Partners who should or should not receive Tiered Commissions
  • When setting up your Tiered Commission rule, use the filter icon to include or exclude Partners based on that Label
  • You can do the same when creating Custom Revenue & Payout rules

This lets you control which payout logic applies, effectively prioritizing one over the other without changing the default system behavior.

4. User Management

When enabled, User Management rules override everything — including Custom Settings and Tiered Commissions.

This feature allows you to apply specific payouts based on the User ID tied to each conversion — such as an email address, phone number, or custom string. It lets you track individual user behavior across Offers and Partners, and reward conversions differently depending on that user’s actions.

To use this feature, your system must pass a User ID into the conversion. Learn more in our User Management guide.

Bottom Line

Understanding Payout priority helps you control exactly how much your Partners earn. Remember this simple order: User Management rules override everything, followed by Custom Settings & Tiered Commissions, then Partner Tiers, with Default Payouts as the baseline. 

When in doubt about which rule will apply, always check from highest priority to lowest. 

By strategically using these different Payout options, you can create compensation structures that reward your best Partners while maintaining control over your budget.