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Overview
Caps help you set limits on how much traffic or spend is allowed — whether at the offer level, partner level, or across multiple offers. This guide explains how Caps work, where to apply them, and what happens when Caps are reached.
Types of Caps
Offer-Level Cap
Sets a shared limit across all Partners running the same offer.
- Controls the number of conversions, revenue, or payouts allowed at the offer level.
- Must be enabled in Global Settings for Partners to see it in their Partner Platform.
Partner-Level Cap
Configuring a Partner-Level Cap applies a Cap to a specific Partner + Offer combination.
- Useful when you want to restrict individual partner volume without affecting the full offer.
Group-Level Cap (Offer Groups)
A group-level Cap applies a shared Cap across multiple offers that are grouped together, rather than setting individual Caps on each offer.
Learn more about Offer Groups here.
Soft Cap vs. Hard Cap
Soft Caps
This type of Cap enables you to be notified when a Cap is met, but it still allows the traffic to flow normally without blocking it. This is the preferred choice for many networks as it does not interfere with their Partner’s user experience with blocked clicks, however, it still provides budget awareness.
Hard Caps
A Hard Cap is a strict enforcement, as any clicks that occur after the threshold has been met are blocked. Along with this, any subsequent conversion events are automatically assigned a Pending status.
Time Durations
- Daily: Midnight to 11:59 PM (00:00:00 – 23:59:59)
- Weekly: Monday to Sunday
- Monthly: First to last day of the month
- Global: All-time
Rules of Operation
- If multiple Caps are configured, the first Cap reached takes priority (Offer, Partner, or Group).
- Clicks that occur after a Cap is hit will be classified as Invalid
- Error: “Cap has been exceeded
- Clicks that occur before a Cap is reached but do not convert until after the Cap is reached are marked as Pending.
Error: “Over Caps”
Track Caps with the Pacing Report
Want to stay informed of Cap limits and progress? Use the Pacing Report:
Practical Examples Of Cap Configuration
Example 1: Partner + Offer Cap
An Offer has a daily Cap of 1,000 conversions and a specific Partner has a separate Cap of 600 conversions. If the offer hits its 1,000-conversion limit before the partner reaches their 600-Cap, then:
- Any new clicks from that partner after the Offer Cap is hit will be marked as Invalid.
- Any previous clicks (sent before the Cap) that convert after the Offer Cap is hit will be marked as Pending.
Example 2: Offer Group Cap
If an Offer belongs to an Offer Group with a Cap of 1,500 daily conversions, and that Group-level Cap is reached before a specific Partner hits their own Cap (e.g. 600 conversions), here's what happens:
- Any clicks from that Partner after the Group Cap is reached will be marked as Invalid.
- Any clicks made before the Cap is reached that convert after the Cap is hit will be marked as Pending.
This applies even if the 1,500 conversions came from other Offers within the group — not the one the Partner is running.
Example 3: Monthly Cap Reached Before Daily
An offer has a daily Cap of 500 conversions, but a monthly Cap of only 250 conversions.
Even if you're under the daily limit:
- Any clicks after reaching 250 monthly will be marked as Invalid
- Any clicks that occurred 250 conversions but only converted after will be marked as Pending.
