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Who Is A Partner In Everflow?
Who Is A Partner In Everflow?

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Partner Setup

Who Is A Partner In Everflow?

Learn what it means to have Partners in Everflow and when you actually need to set up a Partner to run traffic.

Overview

In Everflow, a Partner is any entity that promotes Offers and drives Conversions for the Advertiser / Brand.

They're the promotional channels that connect Advertisers with potential customers. Whether they're Affiliates, Content Creators, Media Buying channels, or Coupon sites, Partners are essential to the success of any performance marketing campaign.

Meaning, if you are an Advertiser running traffic, you will definitely need to set up quite a few Partners in Everflow.

Understanding Partners

Partners come in many forms within Everflow, but they all serve the same fundamental purpose: to promote Offers and generate Conversions.

You might also hear Partners referred to as Publishers, Affiliates, or Influencers, depending on the context and their specific role.

The primary function of Partners is to drive traffic to Offers through various promotional methods. This could involve displaying ads on a website, promoting products through social media, or using email marketing.

When a user interacts with a Partner's promotion and completes the desired action (a Conversion), the Partner earns a Commission / Payout.

Our Attribution tracking ensures that each Partner's efforts are accurately measured and rewarded, fostering a transparent and motivating environment for all Parties involved. But we’ll talk about Attribution later.

Types of Partners

As mentioned, Partners in Everflow come in various forms, each with unique characteristics and promotional strategies. Here are some examples:

Partner Type Example Description App Candy Crush Displays ads to their users within the application. Website Forbes Hosts advertisements on their platform, reaching a broad audience. Network Affiliate Network Has their own network of partnered Publishers to promote Offers. Marketing Company Digital Agency Promotes Offers through various channels and strategies. Direct Marketing Channel Google Ads, Meta Ads, TikTok Ads, etc. Used for tracking efforts in media buying and direct advertising. Affiliate / Influencers Steve A person who is promoting an Offer, usually on social media using your tracking links or coupon codes.

Each type of Partner may have different strengths, audience reach, and promotional methods, allowing for diverse and comprehensive marketing strategies.

When Do You Need to Create a Partner in Everflow?

Creating a Partner in Everflow is crucial in several scenarios:

New Collaboration: When you start working with a new Affiliate or Influencer. New Marketing Channel: When setting up a new promotional avenue for your Offers (this can include Media Buying channels like Meta Ads, TikTok Ads, and Google Ads). Performance Tracking: To monitor the effectiveness of different promotional sources and who brings the most traffic. Attribution: To accurately credit Conversions to the right promotional efforts and motivate your Partners.

By creating Partners in Everflow, you gain granular control over your marketing efforts, enabling precise tracking, attribution, and performance analysis.

This level of detail is invaluable for optimizing your Offers and maximizing ROI.

Customizing Partner Relationships

Everflow offers extensive customization options for Partner relationships, allowing you to tailor your approach based on individual Partner characteristics and business needs:

Feature Description Tracking Parameters Customize tracking to gather Partner-specific data for deeper insights. Offer Access Control which Offers are available to each Partner, ensuring alignment with their audience and capabilities. Conversion Rules Define specific criteria for what constitutes a valid Conversion for each Partner.

This flexibility allows you to create mutually beneficial relationships that drive performance and foster long-term partnerships.

Key Features of Partner Management in Everflow

Everflow provides a suite of tools designed to streamline Partner management:

Partner Onboarding: Simplify the process of bringing new Partners into your network with customizable sign-up forms. Commission Management: Easily set up and adjust commission structures, ensuring fair and motivating compensation for your Partners. Performance Tracking: Get real-time insights into Partner performance with detailed analytics and reporting tools. Communication Tools: Stay connected with your Partners through integrated Communication Hub and notification systems.

These features work together to create a seamless Partner management experience, allowing you to focus on growing your business and nurturing successful partnerships.

Integrations and Direct Marketing Channels

In Everflow, the Partner section isn't just for external affiliates.

It's also a powerful tool for tracking your own direct marketing efforts and integrations:

Direct Marketing: Create Partners to represent your internal marketing channels (e.g., email campaigns, social media ads) for comprehensive performance tracking. Media Buying: Use Partner tracking to monitor the effectiveness of your paid advertising efforts across different platforms (Meta, Google, TikTok, etc.). Integrations: Set up Partners for various platform integrations, allowing you to consolidate data from multiple sources within Everflow.

This versatility makes Everflow a central hub for all your marketing activities, providing a holistic view of your performance across all channels.