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Overview
In Everflow, a Partner is any entity that promotes Offers and drives Conversions for the Advertiser / Brand.
They're the promotional channels that connect Advertisers with potential customers. Whether they're Affiliates, Content Creators, Media Buying channels, or Coupon sites, Partners are essential to the success of any performance marketing campaign.
Meaning, if you are an Advertiser running traffic, you will definitely need to set up quite a few Partners in Everflow.
Understanding Partners
Partners come in many forms within Everflow, but they all serve the same fundamental purpose: to promote Offers and generate Conversions.
You might also hear Partners referred to as Publishers, Affiliates, or Influencers, depending on the context and their specific role.
The primary function of Partners is to drive traffic to Offers through various promotional methods. This could involve displaying ads on a website, promoting products through social media, or using email marketing.
When a user interacts with a Partner's promotion and completes the desired action (a Conversion), the Partner earns a Commission / Payout.
Our Attribution tracking ensures that each Partner's efforts are accurately measured and rewarded, fostering a transparent and motivating environment for all Parties involved. But we’ll talk about Attribution later.
Types of Partners
As mentioned, Partners in Everflow come in various forms, each with unique characteristics and promotional strategies. Here are some examples:
Each type of Partner may have different strengths, audience reach, and promotional methods, allowing for diverse and comprehensive marketing strategies.
When Do You Need to Create a Partner in Everflow?
Creating a Partner in Everflow is crucial in several scenarios:
By creating Partners in Everflow, you gain granular control over your marketing efforts, enabling precise tracking, attribution, and performance analysis.
This level of detail is invaluable for optimizing your Offers and maximizing ROI.
Customizing Partner Relationships
Everflow offers extensive customization options for Partner relationships, allowing you to tailor your approach based on individual Partner characteristics and business needs:
This flexibility allows you to create mutually beneficial relationships that drive performance and foster long-term partnerships.
Key Features of Partner Management in Everflow
Everflow provides a suite of tools designed to streamline Partner management:
These features work together to create a seamless Partner management experience, allowing you to focus on growing your business and nurturing successful partnerships.
Integrations and Direct Marketing Channels
In Everflow, the Partner section isn't just for external affiliates.
It's also a powerful tool for tracking your own direct marketing efforts and integrations:
This versatility makes Everflow a central hub for all your marketing activities, providing a holistic view of your performance across all channels.
