EF Helpdesk

Learn how Everflow's Unique Session Identifier helps track and manage duplicate clicks across marketing campaigns, allowing precise control over click tracking and preventing inflated performance metrics.

Overview

The Unique Session Identifier (which is a requirement to configure each Offer) determines how Everflow classifies clicks as either unique or duplicate.

Why It Matters:

Helps control duplicate clicks to prevent inflated metrics.
Can block or redirect duplicate clicks based on your settings.
Ensures accurate tracking and user experience.

By configuring this setting, you define how long a user’s click remains unique before being considered a duplicate.

How Unique Session Identifiers Work

Each Offer requires a Unique Session Identifier, which can be set to one of the following:

Cookie (Recommended)
GAID (Google Advertising ID)
IDFA (Apple Identifier for Advertisers)
IP Address
IP Address + User Agent

Recommended Settings:

Identifier: Cookie
Session Duration: 1
Time Interval: Days

Session Duration

Duration of duplicate click identification:

Cookies: Duration is unlimited but depends on browser storage rules.

Other identifiers (GAID, IDFA, IP Address, etc.): Max 180 days.

Example: Controlling Duplicate Clicks

Example: Setting a 24-Hour Session Duration

A user clicks an Offer and is redirected to the landing page.
If the same user clicks again within 24 hours, Everflow considers it a duplicate click.
Depending on your settings, the duplicate click will be either:
- Blocked → User sees a dead page.
- Redirected to Fail Traffic → Click is sent to another Offer.