Overview

An important point to note is if Direct Linking is turned on, it doesn’t mean Redirect Linking is turned off. You will always be able to generate Redirect Links for Partners if needed.

Here are some popular reasons why Customers choose one or the other, but by no means is this a comprehensive guide.

Choosing Direct Linking

Popular Reasons For Direct Linking

• If you or your Partners don’t want a tracking domain in their link, and want a “cleaner” link
• If you are doing media buying on Meta, Google, or TikTok
• If you want less processing time (even though redirects are still fast)
• If you don’t want a redirect between the Tracking Link & your Landing Page

Choosing Redirect Linking

Popular Reasons For Redirect Linking

• We recommend using Redirect Linking as the Clicks are recorded on the tracking domain before arriving on the Default Landing Page, making it slightly more robust
• If you’re rebrokering Offers and require multiple redirects before arriving at the Default Landing Page
• If you’re running Email, SMS or Push campaigns
• If you fall under a questionable business vertical
• If you need to filter your traffic before it lands on the Default Landing Page

How & Where To Configure Direct Linking In The Offer

By default, Redirect Linking is always turned on for each Offer. If Direct Linking is turned on, you are still able to generate Redirect Tracking Links for your Partners. Some Customers choose to do both depending on the Partners they’re working with.

Select an Offer to configure and then go to:

Direct Linking will now be turned on and you’ll be able to generate Direct Links for Partners.