How To Enable Click-to-Conversion Time

Discover how Click-to-Conversion Time feature helps marketers precisely control and track conversion windows, ensuring accurate attribution and preventing fraud or delayed conversion claims.

Overview

The Click-to-Conversion Time feature lets you define a time window in which a click can be attributed to a Base Conversion.

Key Rules

The first Base Conversion must occur within 90 days of the initial click.

Any click without an associated Base Conversion or Additional Event within 90 days can no longer generate a Conversion, regardless of settings.

How to Set Up Click-to-Conversion Timing

Heads Up!Conversions fired outside the click-to-conversion time window will be rejected.

Enable Click-to-Conversion Timing on an Offer

Navigate to Offers -> Manage and select an Offer.

Click Edit to modify the Offer.

Go to the Attribution tab.

Toggle Enable Click-to-Conversion Time.

Configure Time Windows

Once enabled, you can set one or both of the following:

Minimum Lookback Window

Rejects conversions that happen too quickly after a click.

Example: If set to 1 second, conversions occurring less than 1 second after a click will be rejected.

Maximum Approved Click-to-Conversion Time

Rejects conversions that happen too long after a click.

Example: If set to 30 days, conversions after 30 days will be rejected.

Example Configuration:

If Minimum Lookback Window = 1 second and Maximum Approved Time is disabled, any conversion 15 seconds or later after the click will be accepted.

Heads Up! If this feature is NOT enabled, conversions will be allowed from the moment a click occurs and up to 90 days after.

Viewing Click-to-Conversion Time Reports

To analyze conversion timing, navigate to Reporting -> Click-to-Conversion Time

Report Features:

Displays conversion times in intervals of seconds, minutes, hours, or days.
Use filters to refine your data.

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Next in This Series

Discover how Click-to-Conversion Time feature helps marketers precisely control and track conversion windows, ensuring accurate attribution and preventing fraud or delayed conversion claims.

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Overview

How to Set Up Click-to-Conversion Timing

Viewing Click-to-Conversion Time Reports

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