Overview

​Tracking SMS interactions as clicks in Everflow enhances your campaign analytics by capturing user engagement through SMS messages.

This feature allows you to initiate SMS messages directly from your campaigns and monitor them as clicks, providing a comprehensive view of user interactions.​

How to Set Up SMS Tracking

To configure SMS tracking within Everflow:

Define the Default Landing Page URL:

• Set the Default Landing Page to sms://<phone_number>.
• This setup prompts the user's device to open their default SMS application with the specified phone number.

Include Predefined Message Content (Optional):

• To prefill the SMS body, format the Default Landing Page as sms://<phone_number>?body=<message>.
• Ensure the message content has no spaces; use underscores (_) to represent spaces.​

Examples

• Basic: sms://18005551234
• With message: sms://18005551234?body=Hello_There

Additional Resources

For detailed information on Default Landing Page macros, refer to the Your Guide To Parameters & Macros.

For comprehensive instructions on Offer setup, consult the Complete Guide To Creating An Essential Offer.

Everflow also provides a Bulk Edit feature, enabling you to update standard Default Landing Pages to SMS-based URLs across multiple offers simultaneously, streamlining the setup process.​

Is SMS Tracking Suitable for Your Campaigns?

Integrating SMS tracking as clicks is ideal if your marketing strategy includes SMS outreach and you aim to monitor user engagement initiated through SMS messages. This functionality offers deeper insights into user interactions, allowing for more informed decision-making and optimization of your campaigns.​

By leveraging SMS tracking, you can effectively measure the impact of your SMS marketing efforts and enhance the overall performance of your campaigns.