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Postback & Tracking Link Configurations For Affiliate Marketing Platforms
Postback & Tracking Link Configurations For Affiliate Marketing Platforms

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Postback & Tracking Link Configurations For Affiliate Marketing Platforms

A comprehensive cheat sheet detailing exact parameter mappings and postback URL formats for setting up tracking links and conversion postbacks across multiple affiliate networks and tracking platforms like Everflow, HasOffers, Cake, Impact, and more.

Overview

Setting up your new Partner's or Advertiser Postback can be tricky, as every platform has its own names used for dynamic parameters.

When working with Advertiser Postbacks, it is crucial that all macros are confirmed directly by the Advertisers themselves to ensure accuracy and prevent potential issues.

Partners: Step-by-Step Setup Instructions

Here are the steps for setting up the Partner's Postback and then sending them the pre-formatted tracking link:

1 Setting up the Partner Postback: Partners -> Postback Add Postback Select Conversion Select Global (Partner) Select the Partner you're setting up Select Delivery Method: Postback Paste the Postback URL provided by Partner Replace the sections below with our recommendations Click the Add button. 2 Setting up the tracking link for sending to your Partner: Offers -> Manage Select Offer Click on the Tracking Links tab Select Partner -> (all other sections are optional and can be skipped) Copy the Tracking Link URL that is displayed at the bottom of this card Add the bolded text below Partner Tracking Link to the end of URL
Platform Name Partner Postback Partner Tracking Link Advertiser Postback Advertiser Postbacks (RPS/CPS) Advertiser's Base Destination URL Everflow Partner Postback in Everflow:
https://PartnerPostbackDomain/?nid=###&transaction_id={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}
Advertiser Postback from Everflow:
https://YourDomain/?nid=###&transaction_id={sub1}
Payout macros: {payout_amount}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={sub1}&amount={payout_amount}
Advertiser's Default Landing Page URL in Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}
Click here to see a list of available Everflow parameters
Affise Partner Postback in Everflow:
http://PartnerPostbackDomain/postback?clickid={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={clickid}&sub2={pid}
Click here to see a list of available Affise parameters if your Partner is using Affise
Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id={sub1}
Payout macros: {sum}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={sub1}&amount={sum}
Advertiser's Default Landing Page URL in Everflow:
https://example.AdvertiserDomain.com/click?pid=5210&offer_id=132005&sub1={transaction_id}
Click here to see a list of available Affise parameters if your Advertiser is using Affise
Cake Partner Postback in Everflow:
https://PartnerPostbackDomain/p.ashx?o=1&e=1&f=pb&r={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1=#reqid#
Advertiser's Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id=#s2#
Payout macros: #price#
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id=#s2#&amount=#price#
Advertiser's Default Landing Page URL in Everflow:
https://AdvertiserDomain.com?a=2378&c=13241&s1={affiliate_id}&s2={transaction_id}
Click here to see a list of available Cake parameters
HasOffers / Tune Partner Postback in Everflow:
http://PartnerPostbackDomain/aff_lsr?offer_id=284&transaction_id={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}
Advertiser's Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id={aff_click_id}
Payout macros: {payout}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={aff_click_id}&amount={payout}
Advertiser's Default Landing Page URL in Everflow:
https://AdvertiserDomain.org/aff_c?offer_id=1001&aff_id=2009&aff_click_id={transaction_id}
Click here to see a list of available HasOffers/Tune parameters
HitPath Partner Postback in Everflow:
http://PartnerPostbackDomain/rd/apx.php?id=6&type=4&hid={sub1}&transid={transaction_id}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1=xxhitidxx&sub2=xxagentidxx
Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id=xxc1xx
Payout macros: xxpayoutxx
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id=xxc1xx&amount=xxpayoutxx
Advertiser's Default Landing Page URL in Everflow (with query variables):
http://AdvertiserDomain.com/rd/r.php?affid=1&sid=6&c1={transaction_id}
Advertiser's Default Landing Page URL in Everflow Format 2 (with forward slashes):
https://www.advertiserdomain.com/d2f7443fb072533bd71322cb7a585c59eb758341-0-0-0/{transaction_id}/
Impact Partner Postback in Everflow:
Reach out to support to set this up (custom integration)
Partner Tracking Link from Everflow:
Reach out to Everflow support to set this up (custom integration)
Advertiser Postback from Everflow:
https://YourConversionDomain/?transaction_id={SubId1}&adv1={CampaignName}&adv2={ActionTrackerName}
Payout macros: {Payout}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={SubId1}&adv1={CampaignName}adv2={ActionTrackerName}&amount={Payout}
Advertiser's Default Landing Page URL in Everflow:
https://example.advertiserdomain.com/qnWy5j?subId1={transaction_id}
Required if Everflow is posting back to Impact: Reach out to Impact in order to get a "Technical Integration Plan," and then send the plan to your Everflow Account Manager (or to the Customer Success team). This is required for Everflow to set up the Impact Conversion API. Click here for a more in-depth integration guide
Konnektive N/A N/A Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id=[c1]
Payout macros: [orderTotal]
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id=[c1]&amount=[orderTotal]
Advertiser's Default Landing Page URL in Everflow:
https://www.yourdomain.com/?affId=XXXXX&c1={transaction_id}&c2={affiliate_id}&c3={optional}
Click here for a more in-depth integration guide
Lead Prosper N/A N/A N/A N/A Click here for a more in-depth integration guide LeadsPedia N/A N/A Advertiser Postback (placed in LeadsPedia):
https://www.YourConversionDomain.com/?nid=xxx&transaction_id={S2}
**Please note: LeadsPedia macros are case sensitive. You MUST use uppercase letters in the postback, for example {S2}.
N/A Advertiser's Default Landing Page URL in Everflow:
https://everflow.io?lp_s2={transaction_id}
LinkTrust Partner Postback in Everflow:
http://PartnerPostbackDomain/?ClickID={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1=[=ClickID=]
Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id=[=AffiliateReferenceID=]
Payout macros: [=AffiliateCommission=]
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id=[=AffiliateReferenceID=]&amount=[=AffiliateCommission=]
Advertiser's Default Landing Page URL in Everflow:
https://example.advertiserdomain.com?CID=111&AFID=111&SID={affiliate_id}&AffiliateReferenceID={transaction_id}
Partnerize N/A N/A N/A N/A http://helpdesk.everflow.io/en/articles/6293713-partnerize-integration ShareASale Partner Postback in Everflow:
Reach out to support to set this up (custom integration)
Partner Tracking Link from Everflow:
Reach out to Everflow support to set this up (custom integration)
Advertiser Postback from Everflow:
You need to reach out to your ShareASale rep to have them place this as a global postback for you. You cannot do this inside ShareASale yourself. https://YourConversionDomain/?nid=XX&transaction_id=!!afftrack!!&adv1=!!merchantID!!&amount=!!commission!!&adv2=!!transtype!!&order_id=!!orderNumber!!
N/A Advertiser's Default Landing Page URL in Everflow:
https://www.shareasale.com/pr.c?merchantID=93620&userID=2539894&productID=108126&afftrack={transaction_id}
Taboola Partner Postback in Everflow:
https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={sub1}&name=EVENT_NAME
Replace with the corresponding Event Name value in Taboola Ads.
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={click_id}
Click here to see a list of available Taboola parameters
N/A N/A N/A
ZeroPark / Voluum Partner Postback in Everflow:
http://postback.PartnerDomain.com/zppostback/xxxx-xxxxxxx-xxxxxx?cid={sub1}&payout={payout_amount}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={clickid}
Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id={externalid}
Payout macro: {visit_cost}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={externalid}&amount={visit_cost}
Advertiser's Default Landing Page URL in Everflow:
https://AdvertiserDomain.com/xxxx-xxxx-xxxx-xxxxxx?transaction_id={transaction_id}
When editing the traffic source in Voluum make sure that transaction_id is used in the TS parameter and the TS token under External ID.
Click here to see a list of available ZeroPark/Voluum parameters