Overview

Thoughtful naming of Conversion Events helps everyone understand what's being tracked across your customer journey. Your naming should tell a story, making it easy for teams to analyze data and optimize campaigns.

All of the examples given below are on how to name buyer touch points that you want to track as Conversion Events in Everflow. They could be pre-conversion, the “main” conversion or post-conversion.

General Best Practices

When naming your conversion events, think of it as telling a clear story that anyone in your organization can quickly understand.

Start by including platform names to provide context, and use precise action verbs that describe exactly what's happening. Keep your names concise but descriptive enough to be immediately clear when they appear in reports and dashboards.

Consider the entire customer journey, adding specific timeframes for repeat actions to track frequency patterns. Most importantly, align your naming convention with your company's established standards to ensure consistency across teams and documents.

Practical Examples