Before setting up your Offer’s conversion tracking, let's go over the Conversion options on the Everflow Platform.

Conversion tracking detects when a desired action you paid your Partner for (like a sale, Form submit, or lead) occurs. Data about that conversion is then sent to Everflow.

This allows Everflow to correctly attribute the conversion to the Partner who referred it, so you can compensate partners accurately. (We obviously attach other data points to that “action,” like click, payout, revenue, etc.)

Throughout this article, we will use the term "Advertiser" to represent the owner of the Offer. If you are the direct owner of the product or service, that refers to you.

If your conversion point takes place in a third-party cart or lead management tool, your tracking solution may be listed in our Integration Library instead.

Everflow provides multiple tracking methods, including:

We will review each conversion method with examples and the best use cases!

This method has the Everflow server receiving the conversion data from the Advertiser's server.

The Advertiser sets up a Postback URL on their system. This URL includes a transaction ID for tracking. Additional details like email, sale amount, etc. can also be included.

Use this method if your tracking link comes from a third-party tracker (like Everflow!), an app, a Mobile Measurement Partner, or any system that can make server calls.

Three things to note:

It sounds complicated, but it’s much simpler when looked at visually.

https://www.ibuystuff.com/?sub1={transaction_id}

https://www.itrackthings.com/?nid=5&transaction_id={sub1}

In the example above, we are passing the transaction id to the Advertiser in the sub1 parameter. Then this is passed back in the Advertiser Postback using {sub1} macro. This parameter and macro match so the right value (i.e. transaction_id) can be passed.

Below you will find the articles more specific to the topics we discussed:

Working with another platform that utilizes Server Postback? See the following guides:

Using Mobile Measurement Platforms (MMP)? See the following guides:

Javascript is a programming language that is widely accepted worldwide. This method utilizes first-party cookies, which are created and stored using Everflow's Javascript SDK.

When used with Direct Linking, it removes the traditional redirect and allows Partners to promote through channels that prohibit third-party links, like Facebook and Google.

Placing click and conversion scripts are required for this conversion method. The click script should be implemented on the landing page of the Offer, in Everflow we will refer to this as the Base Destination URL or Offer URL of the Offer. The conversion script should be placed on the page following the action you wish to track, often a lead submit confirmation or purchase ‘thank you’ page.

This method is also compatible with shopping cart integrations such as Shopify, WooCommerce, BigCommerce, etc., as well as Google Tag Manager. It is the most preferred method among our clients who are working with web traffic, media buying and/or shopping carts.

How to Grab Click and Conversion Script for Placement

E-commerce platforms also commonly use JavaScript SDK tracking. We'll cover e-commerce integrations next.

But first, some guides if you're working with Media Buyers:

Is the Offer web-based? See the following guides:

Everflow has e-commerce connections to see your promotion performance. Sales data like subscriptions, add-ons, etc. is sent to Everflow.

Each platform is different, so check the specific guide for yours:

If you do not see your e-commerce platform, try the Helpdesk article search.

First and foremost, Everflow does NOT recommend this tracking method due to browser restrictions making it increasingly obsolete.

This method uses pixels or iframes to track. Since third-party cookies are blocked, it's outdated and unreliable. If using this, make sure the tracking and conversion domains match for the best results.

To increase reliability, add &transaction_id= to the pixel.