Overview

Each Offer must be configured with a particular Conversion Method. Essentially, the Conversion Method is the way in which conversions are tracked from the website or app to Everflow.

The available Conversion Methods are:

For more information - {Click Here]


Server Postback

**Server Postbacks are recommended for in-app tracking.

This method utilizes Postback URLs, which create a server-to-server connection for recording Conversions and Events.

How It Works:

  1. User clicks on Ad. Using the Everflow Tracking Link, that user data is fired to Everflow.

  2. Everflow's Server generates a Transaction ID to identify the user's Click and passes it to the Advertiser/Brand.
    **Please note that this requires the Advertiser/Brand to store the Transaction ID on their side.

  3. Using a HTTPS GET request, the Advertiser/Brand must fire that Transaction ID to Everflow (via Postback URL) when the user completes a Conversion (i.e. downloads an app / makes a purchase / etc. ).

Tracking Advantages:

  • Highly accurate, as it does not rely on browser-based tracking (i.e. third-party cookies).

  • Very secure, as Conversions are fired from the Advertiser/Brand's database, not the user's browser.

For more information on setting up a Postback URL with the Advertiser/Brand - [Click Here]


Direct Linking (Javascript SDK)

**Recommended for direct Offers, as you must be able to place JS scripts directly on the landing page and conversion page.

This method utilizes first-party cookies, which are created and stored using Everflow's JS SDK. Since it does not require the use of an Everflow Tracking Link, it removes the traditional redirect and allows Partners to promote through channels that prohibit third-party links, like Facebook and Google.

How It Works:

  1. User clicks on Ad and is sent to landing page.

  2. The EF.click script (i.e. a piece of code placed on the landing page) fires the Click to Everflow.

  3. The EF.conversion script (i.e. a piece of code placed on the conversion/thank you page) fires the Conversion to Everflow when the user completes a Conversion (i.e downloads something, makes a purchase, etc.).

Tracking Advantages:

  • Easy implementation, simply copy and paste the scripts onto the landing and conversion pages.

  • Highly accurate, as it relies on first-party cookies via our SDK.

  • Allows Partners to promote through channels that prohibit third-party links, like Facebook and Google

  • Easily configurable for use with Google Tag Manager. For more info - [Click Here]

  • Compatible with built-in shopping cart integrations such as Shopify, WooCommerce, BigCommerce, etc. For more info - [Click Here]

For more information on setting up a Direct Linking - [Click Here]


HTML Pixel / Cookie-Based

**We don't recommend this tracking method due to browser restrictions making it increasingly obsolete.

How It Works:

  1. User clicks on Ad. Using the EF.click script (i.e. a piece of code placed on the landing page) the Click is fired to and tracked in Everflow.

  2. Everflow drops a cookie on the Advertiser/Brand's site to identify that user's Click, which is stored in the user's browser (if possible).

  3. The EF.conversion script loads on the page when the user completes a Conversion (i.e downloads something, makes a purchase, etc.).


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