Offers

Guides on how to use all features related to Offer setup, management, automation and optimization.

33 articles

Written by Ashley Carrow and Irina Sergushina

Smart Links & KPI Optimization

Adding Smart Links (SmartLinks) and setting up KPI Optimization for your Offers

Written by Ashley Carrow. Updated over a week ago

Partner Communication Tools

Send information with your Partners through: Offer Sharing, Link Sharing, Direct Message and Announcements

Written by Ashley Carrow. Updated over a week ago

Offer Revenue & Payout

Understanding the Revenue & Payout setup options inside of your Offers

Written by Ashley Carrow. Updated over a week ago

Offer Groups

Learn how to create and manage groups of Offers that share: click, conversion, payout and revenue caps.

Written by Ashley Carrow. Updated over a week ago

Enable Click to Conversion Time

Enabling Click To Conversion, defining the time frame in which a click can register a conversion

Written by Ashley Carrow. Updated over a week ago

Conversion Method: Javascript SDK (Direct Linking + Redirect)

How to set up your conversion tracking with Direct Linking using the JS SDK EF.click() and EF.conversion() scripts

Written by Ashley Carrow. Updated over a week ago

Offer Targeting

Configure Targeting for your Offers

Written by Ashley Carrow. Updated over a week ago

Getting Started - Offer Setup Guide

Setting Up Offers, Tracking Links, Setting Revenue & Payouts, Attribution, Targeting, Fail Traffic & Creatives

Written by Ashley Carrow. Updated over a week ago

HTML Creatives for Email

How to set up HTML creatives for email marketing

Written by Ashley Carrow. Updated over a week ago

Fail Reason Library

Distinguish which Fail Reasons apply to the Fail Traffic logic you are building

Written by Ashley Carrow. Updated over a week ago

Conversion Method: Server Postback

A brief overview of how server-to-server (S2S) tracking works.

Written by Ashley Carrow. Updated over a week ago

Offer Templates

Learn how to create an Offer Template to save you time when creating new Offers.

Written by Ashley Carrow. Updated over a week ago

Adding Additional Events

Tracking the customer journey through Additional Events

Written by Ashley Carrow. Updated over a week ago

Deep Linking

Deep Linking allows Partners to send their traffic directly to a specific URL without using extra Offer URLs or custom landing pages.

Written by Ashley Carrow. Updated over a week ago

Traffic Controls

Rule-based traffic filtering using blacklists or whitelists

Written by Ashley Carrow. Updated over a week ago

Offer URLs

Offer URLs allow you to add additional destinations inside of the Offer and is used for testing different landing pages

Written by Ashley Carrow. Updated over a week ago

Overview of Custom Settings

Custom Settings for Revenue & Payout, Caps, Landing Pages and Creatives

Written by Ashley Carrow. Updated over a week ago

Pre-Pop Data from Tracking Link to Advertiser's Landing Page

How to pass pre-populated data points in Partner Tracking Links to automatically fill landing page forms.

Written by Ashley Carrow. Updated over a week ago

Fire Partner Postback Toggle

Disable the postback to prevent conversions or events from being fired to your Partner.

Written by Ashley Carrow. Updated over a week ago

Managing Email Assets

Suppression lists, subject and from lines and unsubscribe links

Written by Ashley Carrow. Updated over a week ago

SmartSwitch - Automatic Optimization and Anti-Fraud Protection

SmartSwitch allows you to set clear rules for acceptable traffic, that whenever violated, will block traffic, fail traffic, or send alerts.

Written by Ashley Carrow. Updated over a week ago

Passing Dynamic CPC/CPM Media Cost Through the Partner Tracking Link

Enabling your Partners to dynamically adjust their CPC/CPM Payouts through the Tracking Link.

Written by Ashley Carrow. Updated over a week ago

Offer Applications

How to manage pending applications for Offers that require approval.

Written by Ashley Carrow. Updated over a week ago

Cap Threshold Notifications

Customize the threshold for notifications regarding the percentage of caps filled.

Written by Ashley Carrow. Updated over a week ago

Managing Caps

Explanation of the different types of caps available, including Offer Groups, for limiting clicks, conversions, payout and revenue.

Written by Ashley Carrow. Updated over a week ago

Pre-landers, Offer Walls and Listicles

How to set up a pre-lander, offer wall or listicle with a coding sample for reference

Written by Ashley Carrow. Updated over a week ago

Adding an Offer

1 article

Written by Ashley Carrow

Offer Management

1 article

Written by Ashley Carrow

Automation & Optimization of Offers

2 articles

Written by Ashley Carrow and Irina Sergushina

Tracking & Attribution

3 articles

Written by Ashley Carrow