Offers

Guides on how to use all features related to Offer setup, management, automation and optimization.

32 articles in this collection
Written by Genny, Kristin Livermore, Ashley Carrow and 3 others

Price Per Product

Guide on how to set up Revenue and Payouts based on Product SKUs

Written by Madison Murphy
Updated over a week ago

Tracking on Social Media

How to set up tracking for Facebook, Google, Instagram, and TikTok.

Written by Ashley Carrow
Updated over a week ago

Choosing a Conversion Method

A guide for selecting the proper Conversion Method for your Offers.

Written by Ashley Carrow
Updated over a week ago

Clickless Conversion Tracking

How to fire a Conversion without first firing an associated Click.

Written by Genny
Updated over a week ago

Managing Caps

Explanation of the different types of caps available, including Offer Groups, for limiting clicks, conversions, payout and revenue.

Written by Ashley Carrow
Updated over a week ago

Managing Visibility

How to approve your Partners to run Offers with a Private or Require Approval setting, or block your Partners from running certain Offers.

Written by Ashley Carrow
Updated over a week ago

Server-Side Clicks

Learn what server-side clicks are and how to enable them inside your Offers.

Written by Ashley Carrow
Updated over a week ago

Email Address Attribution

Track associated email addresses to manage Partner performance tied to subscriptions and residual / repeat purchases.

Written by Kristin Livermore
Updated over a week ago

First Touch Attribution

Attribute the conversion to the Partner who drove the first click, instead of the Partner who drove the last click before the conversion.

Written by Kristin Livermore
Updated over a week ago

HTML Creatives for Email

How to set up HTML creatives for email marketing

Written by Ashley Carrow
Updated over a week ago

Adding an Offer

Getting Started - Offer Setup Guide

Setting Up Offers, Tracking Links, Setting Revenue & Payouts, Attribution, Targeting, Fail Traffic & Creatives

Written by Michael Cole
Updated over a week ago

Offer Targeting

Configure Targeting for your Offers

Written by Michael Cole
Updated over a week ago

Offer Templates

Learn how to create an Offer Template to save you time when creating new Offers.

Written by Genny
Updated over a week ago

Offer Revenue & Payout

Understanding the Revenue & Payout setup options inside of your Offers

Written by Michael Cole
Updated over a week ago

Adding Additional Events

Tracking the customer journey through Additional Events

Written by Michael Cole
Updated over a week ago

Offer URLs

Offer URLs allow you to add additional destinations inside of the Offer and is used for testing different landing pages

Written by Ashley Carrow
Updated this week

Managing Email Assets

Suppression lists, subject and from lines and unsubscribe links

Written by Michael Cole
Updated over a week ago

Offer Management

Conversion Method: Server Postback

A brief overview of how server-to-server (S2S) tracking works.

Written by Ashley Carrow
Updated over a week ago

Conversion Method: Javascript SDK (Direct Linking)

How to set up your conversion tracking with Direct Linking using the Javascript SDK EF.click() and EF.conversion() scripts

Written by Ashley Carrow
Updated this week

Overview of Custom Settings

Custom Settings for Revenue & Payout, Caps, Landing Pages and Creatives

Written by Genny
Updated over a week ago

Bulk Edit for Offers and Partners

Edit multiple Offers or Partners at the same time.

Written by Ashley Carrow
Updated over a week ago

Enable Click to Conversion Time

Enabling Click To Conversion, defining the time frame in which a click can register a conversion

Written by Ashley Carrow
Updated over a week ago

Unique Session Identifier for Duplicate Clicks

How to set up your Unique Session Identifier, which determines how Duplicate Clicks are defined.

Written by Ashley Carrow
Updated over a week ago

Offer Applications

How to manage pending applications for Offers that require approval.

Written by Ashley Carrow
Updated over a week ago

Deep Linking

DeepLinking allows Partners to send their traffic directly to a specific URL without using extra Offer URLs or custom landing pages.

Written by Derek Mohl
Updated over a week ago

Labels and Categories

Everflow Platform Organization: Tag Partners, Advertisers and Offers with internal Labels and assign your Offers to relevant categories

Written by Ashley Carrow
Updated over a week ago

Offer Groups

Learn how to create and manage groups of Offers that share: click, conversion, payout and revenue caps.

Written by Ashley Carrow
Updated over a week ago

Automation & Optimization of Offers

Fail Reason Library

Distinguish which Fail Reasons apply to the Fail Traffic logic you are building

Written by Ashley Carrow
Updated over a week ago

Forwarding Rules

Offer Forwarding Rules let you set rules that will route Offer traffic to alternative destinations.

Written by Michael Cole
Updated over a week ago

SmartSwitch - Automatic Optimization and Anti-Fraud Protection

SmartSwitch allows you to set clear rules for acceptable traffic, that whenever violated, will block traffic sources or send alerts.

Written by Michael Cole
Updated over a week ago

Smart Links & KPI Optimization

Adding Smart Links (SmartLinks) and setting up KPI Optimization for your Offers

Written by Ashley Carrow
Updated over a week ago

Fail Traffic

Use the Fail Traffic feature to ensure that every Invalid Click is delivered to an Offer that better matches that user.

Written by Ashley Carrow
Updated over a week ago