Offers

Guides on how to use all features related to Offer setup, management, automation and optimization.

Ashley Carrow avatar Irina Sergushina avatar
33 articles in this collection
Written by Ashley Carrow and Irina Sergushina

Smart Links & KPI Optimization

Adding Smart Links (SmartLinks) and setting up KPI Optimization for your Offers
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Written by Ashley Carrow
Updated over a week ago

Partner Communication Tools

Send information with your Partners through: Offer Sharing, Link Sharing, Direct Message and Announcements
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Written by Ashley Carrow
Updated over a week ago

Offer Revenue & Payout

Understanding the Revenue & Payout setup options inside of your Offers
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Written by Ashley Carrow
Updated over a week ago

Offer Groups

Learn how to create and manage groups of Offers that share: click, conversion, payout and revenue caps.
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Written by Ashley Carrow
Updated over a week ago

Enable Click to Conversion Time

Enabling Click To Conversion, defining the time frame in which a click can register a conversion
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Written by Ashley Carrow
Updated over a week ago

Conversion Method: Javascript SDK (Direct Linking + Redirect)

How to set up your conversion tracking with Direct Linking using the JS SDK EF.click() and EF.conversion() scripts
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Written by Ashley Carrow
Updated over a week ago

Offer Targeting

Configure Targeting for your Offers
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Written by Ashley Carrow
Updated over a week ago

Getting Started - Offer Setup Guide

Setting Up Offers, Tracking Links, Setting Revenue & Payouts, Attribution, Targeting, Fail Traffic & Creatives
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Written by Ashley Carrow
Updated over a week ago

HTML Creatives for Email

How to set up HTML creatives for email marketing
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Written by Ashley Carrow
Updated over a week ago

Fail Reason Library

Distinguish which Fail Reasons apply to the Fail Traffic logic you are building
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Written by Ashley Carrow
Updated over a week ago

Conversion Method: Server Postback

A brief overview of how server-to-server (S2S) tracking works.
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Written by Ashley Carrow
Updated over a week ago

Offer Templates

Learn how to create an Offer Template to save you time when creating new Offers.
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Written by Ashley Carrow
Updated over a week ago

Adding Additional Events

Tracking the customer journey through Additional Events
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Written by Ashley Carrow
Updated over a week ago

Deep Linking

Deep Linking allows Partners to send their traffic directly to a specific URL without using extra Offer URLs or custom landing pages.
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Written by Ashley Carrow
Updated over a week ago

Traffic Controls

Rule-based traffic filtering using blacklists or whitelists
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Written by Ashley Carrow
Updated over a week ago

Offer URLs

Offer URLs allow you to add additional destinations inside of the Offer and is used for testing different landing pages
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Written by Ashley Carrow
Updated over a week ago

Overview of Custom Settings

Custom Settings for Revenue & Payout, Caps, Landing Pages and Creatives
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Written by Ashley Carrow
Updated over a week ago

Pre-Pop Data from Tracking Link to Advertiser's Landing Page

How to pass pre-populated data points in Partner Tracking Links to automatically fill landing page forms.
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Written by Ashley Carrow
Updated over a week ago

Fire Partner Postback Toggle

Disable the postback to prevent conversions or events from being fired to your Partner.
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Written by Ashley Carrow
Updated over a week ago

Managing Email Assets

Suppression lists, subject and from lines and unsubscribe links
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Written by Ashley Carrow
Updated over a week ago

SmartSwitch - Automatic Optimization and Anti-Fraud Protection

SmartSwitch allows you to set clear rules for acceptable traffic, that whenever violated, will block traffic, fail traffic, or send alerts.
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Written by Ashley Carrow
Updated this week

Passing Dynamic CPC/CPM Media Cost Through the Partner Tracking Link

Enabling your Partners to dynamically adjust their CPC/CPM Payouts through the Tracking Link.
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Written by Ashley Carrow
Updated over a week ago

Offer Applications

How to manage pending applications for Offers that require approval.
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Written by Ashley Carrow
Updated over a week ago

Cap Threshold Notifications

Customize the threshold for notifications regarding the percentage of caps filled.
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Written by Ashley Carrow
Updated over a week ago

Managing Caps

Explanation of the different types of caps available, including Offer Groups, for limiting clicks, conversions, payout and revenue.
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Written by Ashley Carrow
Updated over a week ago

Pre-landers, Offer Walls and Listicles

How to set up a pre-lander, offer wall or listicle with a coding sample for reference
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Written by Ashley Carrow
Updated over a week ago