Offers
Guides on how to use all features related to Offer setup, management, automation and optimization.
33 articles
Written by Ashley Carrow and Irina Sergushina


Smart Links & KPI Optimization
Adding Smart Links (SmartLinks) and setting up KPI Optimization for your Offers
Written by Ashley Carrow. Updated over a week ago
Partner Communication Tools
Send information with your Partners through: Offer Sharing, Link Sharing, Direct Message and Announcements
Written by Ashley Carrow. Updated over a week ago
Offer Revenue & Payout
Understanding the Revenue & Payout setup options inside of your Offers
Written by Ashley Carrow. Updated over a week ago
Offer Groups
Learn how to create and manage groups of Offers that share: click, conversion, payout and revenue caps.
Written by Ashley Carrow. Updated over a week ago
Enable Click to Conversion Time
Enabling Click To Conversion, defining the time frame in which a click can register a conversion
Written by Ashley Carrow. Updated over a week ago
Conversion Method: Javascript SDK (Direct Linking + Redirect)
How to set up your conversion tracking with Direct Linking using the JS SDK EF.click() and EF.conversion() scripts
Written by Ashley Carrow. Updated over a week ago
Offer Targeting
Configure Targeting for your Offers
Written by Ashley Carrow. Updated over a week ago
Getting Started - Offer Setup Guide
Setting Up Offers, Tracking Links, Setting Revenue & Payouts, Attribution, Targeting, Fail Traffic & Creatives
Written by Ashley Carrow. Updated over a week ago
HTML Creatives for Email
How to set up HTML creatives for email marketing
Written by Ashley Carrow. Updated over a week ago
Fail Reason Library
Distinguish which Fail Reasons apply to the Fail Traffic logic you are building
Written by Ashley Carrow. Updated over a week ago
Conversion Method: Server Postback
A brief overview of how server-to-server (S2S) tracking works.
Written by Ashley Carrow. Updated over a week ago
Offer Templates
Learn how to create an Offer Template to save you time when creating new Offers.
Written by Ashley Carrow. Updated over a week ago
Adding Additional Events
Tracking the customer journey through Additional Events
Written by Ashley Carrow. Updated over a week ago
Deep Linking
Deep Linking allows Partners to send their traffic directly to a specific URL without using extra Offer URLs or custom landing pages.
Written by Ashley Carrow. Updated over a week ago
Traffic Controls
Rule-based traffic filtering using blacklists or whitelists
Written by Ashley Carrow. Updated over a week ago
Offer URLs
Offer URLs allow you to add additional destinations inside of the Offer and is used for testing different landing pages
Written by Ashley Carrow. Updated over a week ago
Overview of Custom Settings
Custom Settings for Revenue & Payout, Caps, Landing Pages and Creatives
Written by Ashley Carrow. Updated over a week ago
Pre-Pop Data from Tracking Link to Advertiser's Landing Page
How to pass pre-populated data points in Partner Tracking Links to automatically fill landing page forms.
Written by Ashley Carrow. Updated over a week ago
Fire Partner Postback Toggle
Disable the postback to prevent conversions or events from being fired to your Partner.
Written by Ashley Carrow. Updated over a week ago
Managing Email Assets
Suppression lists, subject and from lines and unsubscribe links
Written by Ashley Carrow. Updated over a week ago
SmartSwitch - Automatic Optimization and Anti-Fraud Protection
SmartSwitch allows you to set clear rules for acceptable traffic, that whenever violated, will block traffic, fail traffic, or send alerts.
Written by Ashley Carrow. Updated over a week ago
Passing Dynamic CPC/CPM Media Cost Through the Partner Tracking Link
Enabling your Partners to dynamically adjust their CPC/CPM Payouts through the Tracking Link.
Written by Ashley Carrow. Updated over a week ago
Offer Applications
How to manage pending applications for Offers that require approval.
Written by Ashley Carrow. Updated over a week ago
Cap Threshold Notifications
Customize the threshold for notifications regarding the percentage of caps filled.
Written by Ashley Carrow. Updated over a week ago
Managing Caps
Explanation of the different types of caps available, including Offer Groups, for limiting clicks, conversions, payout and revenue.
Written by Ashley Carrow. Updated over a week ago
Pre-landers, Offer Walls and Listicles
How to set up a pre-lander, offer wall or listicle with a coding sample for reference
Written by Ashley Carrow. Updated over a week ago