Offers

Smart Links & KPI Optimization

Adding Smart Links (SmartLinks) and setting up KPI Optimization for your Offers

Written by Ashley Carrow
Updated over a week ago

Partner Communication Tools

Send information with your Partners through: Offer Sharing, Link Sharing, Direct Message and Announcements

Written by Ashley Carrow
Updated over a week ago

Offer Revenue & Payout

Understanding the Revenue & Payout setup options inside of your Offers

Written by Ashley Carrow
Updated over a week ago

Offer Groups

Learn how to create and manage groups of Offers that share: click, conversion, payout and revenue caps.

Written by Ashley Carrow
Updated over a week ago

Enable Click to Conversion Time

Enabling Click To Conversion, defining the time frame in which a click can register a conversion

Written by Ashley Carrow
Updated over a week ago

Conversion Method: Javascript SDK (Direct Linking + Redirect)

How to set up your conversion tracking with Direct Linking using the JS SDK EF.click() and EF.conversion() scripts

Written by Ashley Carrow
Updated over a week ago

Offer Targeting

Configure Targeting for your Offers

Written by Ashley Carrow
Updated over a week ago

Getting Started - Offer Setup Guide

Setting Up Offers, Tracking Links, Setting Revenue & Payouts, Attribution, Targeting, Fail Traffic & Creatives

Written by Ashley Carrow
Updated over a week ago

HTML Creatives for Email

How to set up HTML creatives for email marketing

Written by Ashley Carrow
Updated over a week ago

Fail Reason Library

Distinguish which Fail Reasons apply to the Fail Traffic logic you are building

Written by Ashley Carrow
Updated over a week ago

Conversion Method: Server Postback

A brief overview of how server-to-server (S2S) tracking works.

Written by Ashley Carrow
Updated over a week ago

Offer Templates

Learn how to create an Offer Template to save you time when creating new Offers.

Written by Ashley Carrow
Updated over a week ago

Adding Additional Events

Tracking the customer journey through Additional Events

Written by Ashley Carrow
Updated over a week ago

Deep Linking

Deep Linking allows Partners to send their traffic directly to a specific URL without using extra Offer URLs or custom landing pages.

Written by Ashley Carrow
Updated over a week ago

Traffic Controls

Rule-based traffic filtering using blacklists or whitelists

Written by Ashley Carrow
Updated over a week ago

Offer URLs

Offer URLs allow you to add additional destinations inside of the Offer and is used for testing different landing pages

Written by Ashley Carrow
Updated over a week ago

Overview of Custom Settings

Custom Settings for Revenue & Payout, Caps, Landing Pages and Creatives

Written by Ashley Carrow
Updated over a week ago

Pre-Pop Data from Tracking Link to Advertiser's Landing Page

How to pass pre-populated data points in Partner Tracking Links to automatically fill landing page forms.

Written by Ashley Carrow
Updated over a week ago

Fire Partner Postback Toggle

Disable the postback to prevent conversions or events from being fired to your Partner.

Written by Ashley Carrow
Updated over a week ago

Managing Email Assets

Suppression lists, subject and from lines and unsubscribe links

Written by Ashley Carrow
Updated over a week ago

SmartSwitch - Automatic Optimization and Anti-Fraud Protection

SmartSwitch allows you to set clear rules for acceptable traffic, that whenever violated, will block traffic, fail traffic, or send alerts.

Written by Ashley Carrow
Updated over a week ago

Passing Dynamic CPC/CPM Media Cost Through the Partner Tracking Link

Enabling your Partners to dynamically adjust their CPC/CPM Payouts through the Tracking Link.

Written by Ashley Carrow
Updated over a week ago

Offer Applications

How to manage pending applications for Offers that require approval.

Written by Ashley Carrow
Updated over a week ago

Cap Threshold Notifications

Customize the threshold for notifications regarding the percentage of caps filled.

Written by Ashley Carrow
Updated over a week ago

Managing Caps

Explanation of the different types of caps available, including Offer Groups, for limiting clicks, conversions, payout and revenue.

Written by Ashley Carrow
Updated over a week ago

Pre-landers, Offer Walls and Listicles

How to set up a pre-lander, offer wall or listicle with a coding sample for reference

Written by Ashley Carrow
Updated over a week ago

A Guide to Parameters and Macros

Passing information using Parameters and Macros

Written by Ashley Carrow
Updated over a week ago

Managing Visibility

How to approve your Partners to run Offers with a Private or Require Approval setting, or block your Partners from running certain Offers.

Written by Ashley Carrow
Updated over a week ago

Forwarding Rules

Offer Forwarding Rules let you set rules that will route Offer traffic to alternative destinations.

Written by Ashley Carrow
Updated over a week ago

Fail Traffic

Use the Fail Traffic feature to ensure that every Invalid Click is delivered to an Offer that better matches that user.

Written by Irina Sergushina
Updated over a week ago

Choosing a Conversion Method

A guide for selecting the proper Conversion Method for your Offers.

Written by Ashley Carrow
Updated over a week ago

Unique Session Identifier for Duplicate Clicks

How to set up your Unique Session Identifier, which determines how Duplicate Clicks are defined.

Written by Ashley Carrow
Updated over a week ago

Coupon Code Tracking URLs

How to track performance simply using the Advertiser's domain and a special coupon code unique to each Partner.

Written by Ashley Carrow
Updated over a week ago