Table of Contents


The Custom Settings tab can be found on the Offers and Partners screens, and the customizations may be applied to Revenue & Payout, Caps, Landing Pages and/or Creatives. The same order of operation applies to creating custom settings in any of those four areas.

Please Note: If there are two custom settings, the most granular setting will be applied. If there are two exact same custom settings the one created last will be applied.


  • Custom Setting 1: All Partners - Payout $1.50

  • Custom Setting 2: One Specific Partner - Payout $1.00

In this case, Custom Setting 2 would be applied to any conversions from that specific Partner.

Revenue & Payout

Step #1

In the left menu, click Offers - Custom Settings.

Step #2

Click Add Custom Revenue & Payout.

Step #2A

You may also copy an existing custom setting and apply it to more Offers or Partners by clicking the button with the three vertical dots.

Step #3

Configure the settings and conditions of the custom rule.

Setting Name: Name that can be used to search for this specific custom setting.

Apply Custom Revenue: Available revenue types are RPA, RPC, RPS, RPM and RPA+RPS.

Apply Custom Payout: The available payout types are CPA, CPS, CPM, CPC, CPA + CPS and Percentage of Revenue.

Please [Click Here] for more details on the payout methods.

Apply to Partners: Assign to either all Partners (i.e. if you have a custom payout for a specific city) or choose specific Partners. When searching for Available Partners, click on the funnel icon to see additional filtering selections.

Fire Partner Postback: Decide whether to fire the Partner's postback if a conversion occurs with this custom setting applied.

Offer: Choose which Offer(s) this custom setting applies to.

Event: Decide whether you want this custom setting to be applied to the Base Conversion or an Event.

The Partner Portal displays a clickable "Public Description" for your in-depth description of requirements for the custom setting:

Step #4

Click Save.

Step #5

Targeting (Optional):

Apply specific targeting for the custom setting.


You're creating a custom setting because you have an Offer targeting US, CA, UK, AU, but your payout for AU traffic is different than it is for the other geos.

Please Note: These settings will not have any impact on the Offer targeting rules. If you have an Offer that targets the US and you associate it with a custom payout for DE, this custom payout will never take effect. The Custom Setting's targeting rules need to be a subset of the Offer targeting rules.

Additional Features

Enable Day Parting
Select the time and day where the custom payout and/or revenue will be effective. All conversions outside this selection will receive the default payout/revenue.

For more information on Day Parting - [Click Here]

Step #7: Variables (Optional)

Specify certain incoming Sub IDs, Adv IDs and Source IDs this Custom Setting should be applied to. Multiple values can be added and must be separated by line.

Step #8: Products (Optional)

Specify certain incoming SKUs this Custom Setting should be applied to. Multiple values can be added and must be separated by line.


Once the Partner/Offer are selected, you can enter custom caps.

Please Note: If there are multiple caps, Everflow will execute based on the first cap reached.


If you have an Offer-level cap of 1000 Daily Conversions as well as a Partner-level cap of 600 Daily Conversions, and the Offer-level cap of 1000 conversions is reached before the specific Partner reaches 600 conversions, then that Partner's clicks still become invalid once the Offer-level cap is reached.

Landing Pages

Custom Landing Pages allow you to designate a private landing page for a specific Partner and Offer that will override the Base Destination URL set at the Offer level. This means if a click falls into the criteria set on Custom Landing Pages, it will be directed there, instead of the Base Destination URL or Offer URLs.

Please Note: that you can append Everflow macros to a Custom Landing Page.


Here you can upload and add Custom Creatives to one or more Offers. Only Partners assigned to this custom setting will see the additional creatives.


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