All Collections
Traffic Controls
Traffic Controls

Rule-based traffic filtering using blacklists or whitelists

Genny avatar
Written by Genny
Updated over a week ago

Updated - Feature Release 3.4.5 (February 2024): Released support for Tracking Domain as one of the Variables options.

Updated - Feature Release 3.4.1 (October 2023): Country name is now a supported variable [Click Here]

Table of Contents


Traffic Controls provides advanced filtering for allowing or denying access to an Offer based on received variables: a whitelist or blacklist. Similar to how Postback Controls works with Conversions. Traffic Controls works with the clicks and is configurable for specific time windows and can be applied to all or select Offers, Advertiser(s), and/or Partner(s), based on variables being passed to Everflow from your Partners.

  • Please note that this feature must be activated by a network admin

  • Navigate to Control Center - Roles > Select the Role you would like to allow access to this tool & Edit > Save. You have the option of giving full access or read-only access to this tool.

Use Case Examples

An eCommerce Advertiser only wants to accept traffic from newer OS versions (Offer A), but you have another eCommerce Advertiser with a similar Offer and accepts all OS (Offer B). You could set up your Traffic Control to only allow users with newer OS versions to access Offer A, and re-route the traffic from older OS versions to Offer B by combining this concept with Fail Traffic.

You have agreed with your Advertiser that you will not send traffic from sources which have been problematic in the past, so you want to automatically deny Offer access to a Partner's traffic source(s). You can set up your Traffic Control to block traffic with certain sources or device characteristics.

A How-To Guide

Navigate to Offers - Traffic Controls. Click the + Add Traffic Control button.


On the General tab, select a Status, Effective Between (optional), and the Offers/Advertisers and/or Partners to which you would like this Traffic Control to apply.

  • Please Note: If you select Apply To All Offers / Advertiser and/or Apply to all Partners, please review your Traffic Control thoroughly before saving it. Be mindful that a Control can be set up such that most of the traffic coming to your Offers is blocked.


On the Control tab, you will configure your Traffic Control.

  • Control Type: Create a rule which either accepts (whitelists) traffic or rejects (blacklists) traffic.

  • Action: Choose whether the User will be sent to the Fail Traffic Offers, or is Blocked and sent to a dead page.

  • Variables: Choose the Variable (Country, ISP, Sub1, Sub2, Sub3, Sub4, Sub5, Referrer, Source ID, Tracking Domain, etc.) to associate with a specific Comparison Method and Value, both of which will be defined in next steps.

  • Choose the Comparison Method by which the approval or rejection logic analyzes the variables and associated values. Possible Comparison Methods include but are not limited to "begins with", "contains", "does not contain", "equals". Please note that each Comparison Method has a character limit for its associated Value, which will be defined in the next step.

  • Enter the value(s) by line which are analyzed in relation to the chosen Variable(s) via the Comparison Method.

    • Please note: The Country variable refers to the country name, and it is NOT case-sensitive.

      • I.e. Canada, CANADA, and canada will all yield the same results.

  • After you 'Save', you will be taken to a summarized list which includes the status and last modification date for each Traffic Control configuration.

Frequently Asked Questions

Q: Can multiple Traffic Controls affect a single click (Offer/Partner combination)?
A: Yes

Q: If multiple Traffic Controls affect a single Click, how does it work?
A: The click must satisfy ALL Traffic Controls that affect it. For example, if there is a whitelist and a blacklist applied, it must be both "not blacklisted" and "whitelisted" for the feature to properly function. If it fails one or the other, the Click will be blocked or sent to Fail Traffic (depending on the configuration).

Q: If multiple Traffic Controls affect a single click, in what order do we check against them?
A: Random order. There is no logic applied.

Did this answer your question?