Overview
This guide will walk you through the Shopify integration, which automatically sets up all of your click and conversion tracking.
💡Note💡
When connecting your Shopify store to Everflow, there are two important things to remember:
You can connect multiple Shopify stores to one Everflow account.
For example, if you have three Shopify stores (Store A, Store B, and Store C), you can connect all of them to a single Everflow account.
Each individual Shopify store can only be connected to one Everflow account at a time.
This means Store A cannot be connected to two different Everflow accounts simultaneously.
❗Important❗
Shopify Checkout Extensibility Setup
If you're using Shopify Checkout Extensibility, your setup process will be different:
Please refer to our Integration: Shopify (feat. Customer Event Pixels) article for detailed setup instructions.
The Conversion Tracking setup process differs from the standard Shopify integration.
For accurate tracking, we strongly recommend contacting our Customer Success team. They will provide personalized assistance to ensure your conversion tracking is configured correctly.
Don't overlook this crucial step! Proper setup is essential for accurate tracking and reporting.
Note: The integration tracks the base conversion. To track additional events, custom JavaScript codes will have to be placed in Shopify.
For a guide to connecting an external Shopify store that you don't own - [Click Here]
For a guide on tracking organic clicks and sales - [Click Here]
A How-To Guide
Please note:
Effective June 13th at 1 PM EST, Shopify App will now impose a one-time $100 install fee that occurs for each *NEW install. Please note that this fee applies per Shopify store, not per Everflow account. Shopify will directly charge the store owner through the Shopify App Store at the time of installation.
*All existing installs will not be subjected to the fee.
Step #1
To connect your Shopify store, navigate to Integrations > E-Commerce, then click Add for Shopify.
Step #2
Click Add.
Step #3
You will be redirected to the Shopify App Store for the Everflow app. Click the Add app button, then enter the custom domain of your Shopify store (the part before .myshopify.com). Then, you will need to login with your email address if you haven't already.
Step #4
Click the Install button.
Step #5
Input your Everflow network identifier, which can be found in the URL for your platform login. Then, click the Complete Installation button.
Step #6
After clicking Complete Installation button, you will need to pay the time charge of $100.
This fee helps us cover the integration and initial setup costs, ensuring you receive the best support and continuous updates.
Step #7
Once you are successfully connected, click the Access Integration button.
Step #8
You will be redirected back to the Shopify Integrations tab in the Everflow Portal. Click Edit on the integration to set up proper Click and Conversion tracking.
Step #9
Enable the settings shown below for normal Shopify setups, including Enable Reconciliation, Install Conversion Script and your Target: Advertiser. This automatically activates this Shopify Click and Conversion tracking across every Offer associated with the selected Advertiser. The Enable Reconciliation toggle allows use of the Shopify API, which adds an extra level of tracking accuracy.
Please note that if you are using a customized Click Script, then you may not use Enable Reconciliation.
Click Save.
Testing the Integration
Please make sure Direct Linking is turned on inside the offer Tracking & Controls section before generating a tracking link:
If Direct Linking is not and cannot be enabled for this Offer, then make sure to add the following string to the end of the Base Destination URL:
?_ef_transaction_id={transaction_id}&oid={offer_id}
Here is an example:
Generate a tracking link for one of your Shopify offers and place a test conversion.
Reporting
Enter an Order ID in the search bar on the top right hand corner of the Portal or navigate to Reporting - Conversion to find that conversion. Be sure to add the following columns to the report in order to view specific details from Shopify:
Order ID
Order Number
Order Items
You can also filter conversions by Order ID on the Conversion Report by selecting it as a filter.
Refunds Report
Navigate to Reporting - Refunds. For more information - [Click Here]
Reconciliation
Turn on the toggle for Enable Reconciliation.
Enable a line item discount, if desired.
You will need to enable Install Click Script, then enable Show Click Script Code.
Finally, replace what’s there with the following code and click Save.
EF.click({
offer_id: EF.urlParameter('oid'),
affiliate_id: EF.urlParameter('affid'),
transaction_id: EF.urlParameter('_ef_transaction_id'),
sub1: EF.urlParameter('sub1'),
sub2: EF.urlParameter('sub2'),
sub3: EF.urlParameter('sub3'),
sub4: EF.urlParameter('sub4'),
sub5: EF.urlParameter('sub5'),
uid: EF.urlParameter('uid'),
source_id: EF.urlParameter('source_id'),
creative_id: EF.urlParameter('creative_id'),
}).then(function (transaction_id) {
const payload = {};
if (transaction_id) {
payload['attributes[eftid]'] = transaction_id;
}
if (EF.urlParameter('oid') && EF.urlParameter('affid')) {
payload['attributes[oid]'] = EF.urlParameter('oid');
payload['attributes[affid]'] = EF.urlParameter('affid');
}
$.ajax({
type: 'POST',
url: '/cart.js',
data: payload,
success: function (d) { console.log('Updated cart', d)},
dataType: 'json'
});
})
NOTE: If you're using the Recharge integration, the transaction ID (tid) is automatically added to the note attributes for reconciliation purposes.
You will NOT be able to make any changes to the click script code.
Reconciliation Notes
The "Attribution Method" for Shopify reconciliation is displayed as "Integration" in your Everflow instance. You can access this information by:
Go to Reports > Conversion Report
Run the report for your desired date range and choose preferred filters
In your Detailed Report, click the hamburger menu (≡) in the top right
Select "Columns Customization"
Toggle on "Attribution Method"
Click Apply
This will show you the Attribution Method for all Conversions in your report.
Enabling Reconciliation will also work with the following integrations:
Conversions tracked via the Reconciliation feature will be tracked and reported with Integration as the Conversion Method.
If your Offer is set up with Javascript as the Conversion Method (typical for eCommerce offers), then Conversions tracked without Reconciliation would still be reported with Javascript as the Conversion Method.
To make sure Sub1-5 values are visible in reporting, you must append the following parameters to the Partner Tracking Link:
&sub1=[MACRO_OR_VALUE_1]&sub2=[MACRO_OR_VALUE_2]&sub3=[MACRO_OR_VALUE_3]&sub4=[MACRO_OR_VALUE_4]&sub5=[MACRO_OR_VALUE_5]
To include a coupon code within a Shopify link, you can append the parameter: &discount=
Example:https://www.everflow.io?oid=1&affid=1&discount={INSERT_COUPON_CODE}