Overview
Setting up your new Partner's or Advertiser Postback can be tricky, as every platform has its own names used for dynamic parameters. Use this cheat sheet to quickly see the right parameters to use for each of your Partner's Postback and tracking links on each platform.
Note:
When working with Advertiser Postbacks, it is crucial that all macros are confirmed directly by the Advertisers themselves to ensure accuracy and prevent potential issues.
Partners: Step-by-Step Setup Instructions
Here are the steps for setting up the Partner's Postback and then sending them the pre-formatted tracking link:
Setting up the Partner Postback:
Partners - Postback
+ Add Postback
Select 'Conversion'
Select 'Global (Partner)'
Select the Partner you're setting up
Select 'Delivery Method: Postback'
Paste the Postback URL provided by Partner
Replace the sections below with our recommendations
Click the 'Add' button.
Setting up the tracking link for sending to your Partner:
Offers - Manage
Select Offer
Click on the Tracking Links tab
Select Partner > (all other sections are optional and can be skipped)
Copy the Tracking Link URL that is displayed at the bottom of this card
Add the bolded text below Partner Tracking Link to the end of URL
Send the updated tracking link to your partner
Click here to see the steps required to pull and set up an Advertiser Postback.
Everflow
Partner Postback in Everflow:
https://PartnerPostbackDomain/?nid=###&transaction_id={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}
Advertiser Postback from Everflow:
https://YourDomain/?nid=###&transaction_id={sub1}
Payout macros: {payout_amount}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={sub1}&amount={payout_amount}
Advertiser's Base Destination URL in Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}
[Click here to see a list of available Everflow parameters]
Affise
Partner Postback in Everflow:
http://PartnerPostbackDomain/postback?clickid={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={clickid}&sub2={pid}
[Click here to see a list of available Affise parameters if your Partner is using Affise]
Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id={sub1}
Payout macros: {sum}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={sub1}&amount={sum}
Advertiser's Base Destination URL in Everflow:
https://example.AdvertiserDomain.com/click?pid=5210&offer_id=132005&sub1={transaction_id}
[Click here to see a list of available Affise parameters if your Advertiser is using Affise]
Cake
Partner Postback in Everflow:
https://PartnerPostbackDomain/p.ashx?o=1&e=1&f=pb&r={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1=#reqid#
Advertiser's Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id=#s2#
Payout macros: #price#
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id=#s2#&amount=#price#
Advertiser's Base Destination URL in Everflow:
https://AdvertiserDomain.com?a=2378&c=13241&s1={affiliate_id}&s2={transaction_id}
HasOffers / Tune
Partner Postback in Everflow:
http://PartnerPostbackDomain/aff_lsr?offer_id=284&transaction_id={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}
Advertiser's Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id={aff_click_id}
Payout macros: {payout}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={aff_click_id}&amount={payout}
Advertiser's Base Destination URL in Everflow:
https://AdvertiserDomain.org/aff_c?offer_id=1001&aff_id=2009&aff_click_id={transaction_id}
[Click here to see a list of available HasOffers/Tune parameters]
HitPath
Partner Postback in Everflow:
http://PartnerPostbackDomain/rd/apx.php?id=6&type=4&hid={sub1}&transid={transaction_id}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1=xxhitidxx&sub2=xxagentidxx
Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id=xxc1xx
Payout macros: xxpayoutxx
**Base Destination URLs from HitPath can be formatted differently depending on the Advertiser's setup.
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id=xxc1xx&amount=xxpayoutxx
Advertiser's Base Destination URL in Everflow (with query variables):
http://AdvertiserDomain.com/rd/r.php?affid=1&sid=6&c1={transaction_id}
Advertiser's Base Destination URL in Everflow Format 2 (with forward slashes):
https://www.advertiserdomain.com/d2f7443fb072533bd71322cb7a585c59eb758341-0-0-0/{transaction_id}/
Impact
Partner Postback in Everflow: Reach out to support to set this up (custom integration)
Partner Tracking Link from Everflow: Reach out to Everflow support to set this up (custom integration)
Advertiser Postback from Everflow:
https://YourConversionDomain/?transaction_id={SubId1}&adv1={CampaignName}&adv2={ActionTrackerName}
Payout macros: {Payout}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={SubId1}&adv1={CampaignName}adv2={ActionTrackerName}&amount={Payout}
Advertiser's Base Destination URL in Everflow:
https://example.advertiserdomain.com/qnWy5j?subId1={transaction_id}
Required if Everflow is posting back to Impact: Reach out to Impact in order to get a "Technical Integration Plan," and then send the plan to your Everflow Account Manager (or to the Customer Success team). This is required for Everflow to set up the Impact Conversion API.
Konnektive
Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id=[c1]
Payout macros: [orderTotal]
Advertiser's Base Destination URL in Everflow:
https://www.yourdomain.com/?affId=XXXXX&c1={transaction_id}&c2={affiliate_id}&c3={optional}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id=[c1]&amount=[orderTotal]
Lead Prosper
Refer Here - [Lead Prosper - Lead Management Integration]
LeadsPedia
Advertiser's Base Destination URL in Everflow:
https://everflow.io?lp_s2={transaction_id}
Advertiser Postback (placed in LeadsPedia):
https://www.YourConversionDomain.com/?nid=xxx&transaction_id={S2}
**Please note: LeadsPedia macros are case sensitive. You MUST use uppercase letters in the postback, for example {S2}.
LinkTrust
Partner Postback in Everflow:
http://PartnerPostbackDomain/?ClickID={sub1}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1=[=ClickID=]
Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id=[=AffiliateReferenceID=]
Payout macros: [=AffiliateCommission=]
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id=[=AffiliateReferenceID=]&amount=[=AffiliateCommission=]
Advertiser's Base Destination URL in Everflow:
https://example.advertiserdomain.com?CID=111&AFID=111&SID={affiliate_id}&AffiliateReferenceID={transaction_id}
Partnerize
ShareASale
Partner Postback in Everflow: Reach out to support to set this up (custom integration)
Partner Tracking Link from Everflow: Reach out to Everflow support to set this up (custom integration)
Advertiser Postback from Everflow: You need to reach out to your ShareASale rep to have them place this as a global postback for you. You cannot do this inside ShareASale yourself.
https://YourConversionDomain/?nid=XX&transaction_id=!!afftrack!!&adv1=!!merchantID!!&amount=!!commission!!&adv2=!!transtype!!&order_id=!!orderNumber!!
Advertiser's Base Destination URL in Everflow:
https://www.shareasale.com/pr.c?merchantID=93620&userID=2539894&productID=108126&afftrack={transaction_id}
Taboola
Partner Postback in Everflow:
https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={sub1}&name=EVENT_NAME
Replace with the corresponding Event Name value in Taboola Ads.
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={click_id}
ZeroPark / Voluum
Partner Postback in Everflow:
http://postback.PartnerDomain.com/zppostback/xxxx-xxxxxxx-xxxxxx?cid={sub1}&payout={payout_amount}
Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={clickid}
Advertiser Postback from Everflow:
https://YourConversionDomain/?nid=XX&transaction_id={externalid}
Payout macro: {visit_cost}
Advertiser Postbacks from Everflow Updates when RPS/CPS is used:
https://YourConversionDomain/?nid=XX&transaction_id={externalid}&amount={visit_cost}
Advertiser's Base Destination URL in Everflow:
https://AdvertiserDomain.com/xxxx-xxxx-xxxx-xxxxxx?transaction_id={transaction_id}
When editing the traffic source in Voluum make sure that transaction_id is used in the TS parameter and the TS token under External ID.