Skip to main content
All CollectionsHow To - Advanced GuidesPostbacks
Cheat Sheet For Setting Up Your Partner's or Advertiser's Postbacks With The Correct Format
Cheat Sheet For Setting Up Your Partner's or Advertiser's Postbacks With The Correct Format

Tracking Links & Postbacks: Affise, Cake, HasOffers, HitPath, Impact, Konnektive, LeadsPedia, Partnerize, ShareASale, Taboola, etc.

Genny avatar
Written by Genny
Updated this week

Overview

Setting up your new Partner's or Advertiser Postback can be tricky, as every platform has its own names used for dynamic parameters. Use this cheat sheet to quickly see the right parameters to use for each of your Partner's Postback and tracking links on each platform.

Note:

When working with Advertiser Postbacks, it is crucial that all macros are confirmed directly by the Advertisers themselves to ensure accuracy and prevent potential issues.

Partners: Step-by-Step Setup Instructions

Here are the steps for setting up the Partner's Postback and then sending them the pre-formatted tracking link:

Setting up the Partner Postback:

  • Partners - Postback

  • + Add Postback

  • Select 'Conversion'

  • Select 'Global (Partner)'

  • Select the Partner you're setting up

  • Select 'Delivery Method: Postback'

  • Paste the Postback URL provided by Partner

  • Replace the sections below with our recommendations

  • Click the 'Add' button.

Setting up the tracking link for sending to your Partner:

  • Offers - Manage

  • Select Offer

  • Click on the Tracking Links tab

  • Select Partner > (all other sections are optional and can be skipped)

  • Copy the Tracking Link URL that is displayed at the bottom of this card

  • Add the bolded text below Partner Tracking Link to the end of URL

  • Send the updated tracking link to your partner

Click here to see the steps required to pull and set up an Advertiser Postback.


Everflow

Partner Postback in Everflow:

https://PartnerPostbackDomain/?nid=###&transaction_id={sub1}

Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}

Advertiser Postback from Everflow:

https://YourDomain/?nid=###&transaction_id={sub1}

Payout macros: {payout_amount}

Advertiser Postbacks from Everflow Updates when RPS/CPS is used:

https://YourConversionDomain/?nid=XX&transaction_id={sub1}&amount={payout_amount}

Advertiser's Base Destination URL in Everflow:

https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}

[Click here to see a list of available Everflow parameters]

Affise

Partner Postback in Everflow:

http://PartnerPostbackDomain/postback?clickid={sub1}

Partner Tracking Link from Everflow:

https://YourDomain/4RQSJ/3QQG7/?sub1={clickid}&sub2={pid}

[Click here to see a list of available Affise parameters if your Partner is using Affise]

Advertiser Postback from Everflow:

https://YourConversionDomain/?nid=XX&transaction_id={sub1}

Payout macros: {sum}

Advertiser Postbacks from Everflow Updates when RPS/CPS is used:

https://YourConversionDomain/?nid=XX&transaction_id={sub1}&amount={sum}

Advertiser's Base Destination URL in Everflow:

https://example.AdvertiserDomain.com/click?pid=5210&offer_id=132005&sub1={transaction_id}

[Click here to see a list of available Affise parameters if your Advertiser is using Affise]

Cake

Partner Postback in Everflow:

https://PartnerPostbackDomain/p.ashx?o=1&e=1&f=pb&r={sub1}

Partner Tracking Link from Everflow:

https://YourDomain/4RQSJ/3QQG7/?sub1=#reqid#

Advertiser's Postback from Everflow:

https://YourConversionDomain/?nid=XX&transaction_id=#s2#

Payout macros: #price#

Advertiser Postbacks from Everflow Updates when RPS/CPS is used:

https://YourConversionDomain/?nid=XX&transaction_id=#s2#&amount=#price#

Advertiser's Base Destination URL in Everflow:

https://AdvertiserDomain.com?a=2378&c=13241&s1={affiliate_id}&s2={transaction_id}

HasOffers / Tune

Partner Postback in Everflow:

http://PartnerPostbackDomain/aff_lsr?offer_id=284&transaction_id={sub1}

Partner Tracking Link from Everflow:

https://YourDomain/4RQSJ/3QQG7/?sub1={transaction_id}&sub2={affiliate_id}

Advertiser's Postback from Everflow:

https://YourConversionDomain/?nid=XX&transaction_id={aff_click_id}

Payout macros: {payout}

Advertiser Postbacks from Everflow Updates when RPS/CPS is used:

https://YourConversionDomain/?nid=XX&transaction_id={aff_click_id}&amount={payout}

Advertiser's Base Destination URL in Everflow:

https://AdvertiserDomain.org/aff_c?offer_id=1001&aff_id=2009&aff_click_id={transaction_id}

[Click here to see a list of available HasOffers/Tune parameters]

HitPath

Partner Postback in Everflow:

http://PartnerPostbackDomain/rd/apx.php?id=6&type=4&hid={sub1}&transid={transaction_id}

Partner Tracking Link from Everflow:

https://YourDomain/4RQSJ/3QQG7/?sub1=xxhitidxx&sub2=xxagentidxx

Advertiser Postback from Everflow:

https://YourConversionDomain/?nid=XX&transaction_id=xxc1xx

Payout macros: xxpayoutxx

**Base Destination URLs from HitPath can be formatted differently depending on the Advertiser's setup.

Advertiser Postbacks from Everflow Updates when RPS/CPS is used:

https://YourConversionDomain/?nid=XX&transaction_id=xxc1xx&amount=xxpayoutxx

Advertiser's Base Destination URL in Everflow (with query variables):

http://AdvertiserDomain.com/rd/r.php?affid=1&sid=6&c1={transaction_id}

Advertiser's Base Destination URL in Everflow Format 2 (with forward slashes):

https://www.advertiserdomain.com/d2f7443fb072533bd71322cb7a585c59eb758341-0-0-0/{transaction_id}/

Impact

Partner Postback in Everflow: Reach out to support to set this up (custom integration)

Partner Tracking Link from Everflow: Reach out to Everflow support to set this up (custom integration)

Advertiser Postback from Everflow:

https://YourConversionDomain/?transaction_id={SubId1}&adv1={CampaignName}&adv2={ActionTrackerName}

Payout macros: {Payout}

Advertiser Postbacks from Everflow Updates when RPS/CPS is used:

https://YourConversionDomain/?nid=XX&transaction_id={SubId1}&adv1={CampaignName}adv2={ActionTrackerName}&amount={Payout}

Advertiser's Base Destination URL in Everflow:

https://example.advertiserdomain.com/qnWy5j?subId1={transaction_id}

Required if Everflow is posting back to Impact: Reach out to Impact in order to get a "Technical Integration Plan," and then send the plan to your Everflow Account Manager (or to the Customer Success team). This is required for Everflow to set up the Impact Conversion API.

Konnektive

Advertiser Postback from Everflow:

https://YourConversionDomain/?nid=XX&transaction_id=[c1]

Payout macros: [orderTotal]

Advertiser's Base Destination URL in Everflow:

https://www.yourdomain.com/?affId=XXXXX&c1={transaction_id}&c2={affiliate_id}&c3={optional}

Advertiser Postbacks from Everflow Updates when RPS/CPS is used:

https://YourConversionDomain/?nid=XX&transaction_id=[c1]&amount=[orderTotal]

Lead Prosper

LeadsPedia

Advertiser's Base Destination URL in Everflow:

https://everflow.io?lp_s2={transaction_id}

Everflow Postback (placed in LeadsPedia):

https://www.YourConversionDomain.com/?nid=xxx&transaction_id={S2}

**Please note: LeadsPedia macros are case sensitive. You MUST use uppercase letters in the postback, for example {S2}.

LinkTrust

Partner Postback in Everflow:

http://PartnerPostbackDomain/?ClickID={sub1}

Partner Tracking Link from Everflow:

https://YourDomain/4RQSJ/3QQG7/?sub1=[=ClickID=]

Advertiser Postback from Everflow:

https://YourConversionDomain/?nid=XX&transaction_id=[=AffiliateReferenceID=]

Payout macros: [=AffiliateCommission=]

Advertiser Postbacks from Everflow Updates when RPS/CPS is used:

https://YourConversionDomain/?nid=XX&transaction_id=[=AffiliateReferenceID=]&amount=[=AffiliateCommission=]

Advertiser's Base Destination URL in Everflow:

https://example.advertiserdomain.com?CID=111&AFID=111&SID={affiliate_id}&AffiliateReferenceID={transaction_id}

Partnerize

ShareASale

Partner Postback in Everflow: Reach out to support to set this up (custom integration)

Partner Tracking Link from Everflow: Reach out to Everflow support to set this up (custom integration)

Advertiser Postback from Everflow: You need to reach out to your ShareASale rep to have them place this as a global postback for you. You cannot do this inside ShareASale yourself.

https://YourConversionDomain/?transaction_id=!!afftrack!!&adv1=!!merchantID!!&amount=!!commission!!&adv2=!!transtype!!&order_id=!!orderNumber!!

Advertiser's Base Destination URL in Everflow:

https://www.shareasale.com/pr.c?merchantID=93620&userID=2539894&productID=108126&afftrack={transaction_id}

Taboola

Partner Postback in Everflow:

https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={sub1}&name=EVENT_NAME

Replace with the corresponding Event Name value in Taboola Ads.

Partner Tracking Link from Everflow:
https://YourDomain/4RQSJ/3QQG7/?sub1={click_id}

ZeroPark / Voluum

Partner Postback in Everflow:

http://postback.PartnerDomain.com/zppostback/xxxx-xxxxxxx-xxxxxx?cid={sub1}&payout={payout_amount}

Partner Tracking Link from Everflow:

https://YourDomain/4RQSJ/3QQG7/?sub1={clickid}

Advertiser Postback from Everflow:

https://YourConversionDomain/?nid=XX&transaction_id={externalid}

Payout macro: {visit_cost}

Advertiser Postbacks from Everflow Updates when RPS/CPS is used:

https://YourConversionDomain/?nid=XX&transaction_id={externalid}&amount={visit_cost}

Advertiser's Base Destination URL in Everflow:

https://AdvertiserDomain.com/xxxx-xxxx-xxxx-xxxxxx?transaction_id={transaction_id}

When editing the traffic source in Voluum make sure that transaction_id is used in the TS parameter and the TS token under External ID.


Did this answer your question?