PARAMETER

MACRO

DEFINITION

advertiser_id

{advertiser_id}

ID of an Advertiser on the Network

advertiser_name

{advertiser_name}

Name of an Advertiser on the Network

affiliate_encoded_id

{affiliate_encoded_id}

Encoded version of the affiliate_id

affiliate_id

{affiliate_id}

ID of a Partner on the Network

affiliate_name

{affiliate_name}

Name of a Partner on the Network

amount

{amount}

Revenue received from an Advertiser via Advertiser Postback for a Conversion or Event. Used for RPS.

android_id

{android_id}

Unique ID for Android devices

android_id_md5

{android_id_md5}

MD5 hashed value of the android_id

android_id_sha1

{android_id_sha1}

SHA1 hashed value of the android_id

app_id

{app_id}

Value filled in by the Partner in their tracking link which could technically be used for anything.

creative_id

{creative_id}

ID of the creative associated with the Click

creative_name

{creative_name}

Name of the creative associated with the Click

datetime

{datetime}

Date and time of an event formatted as YYYY-MM-DD HH:MM:SS (UTC)

device_brand

{device_brand}

Mobile device manufacturer name (i.e. Apple or Samsung)

device_browser

{device_browser}

Device browser name (i.e. Chrome or Safari)

device_language

{device_language}

Two-letter code ISO 639-1 for the device language

device_model

{device_model}

Mobile device model name (i.e. iPhone 6)

device_os_version

{device_os_version}

Device operating system version (i.e. 10.1)

device_platform

{device_platform}

Device operating system platform (i.e. iOS, Android, Blackberry)

device_type

{device_type}

Device type (i.e. Mobile, Tablet, PC)

discount

{discount}

*For Shopify integrations; coupon code

email

{email}

User's email address to pass in Advertiser Postback (required for Email Address Attribution)

event_id

{event_id}

Event Id from Everflow to pass in Partner Postback

event_name

{event_name}

Event Name from Everflow to pass in Partner Postback

fbclid

{fbclid}

Click ID from the Facebook media buying platform

gclid

{gclid}

Click ID from the Google Ads media buying platform

geo_country_code

{geo_country_code}

Two letters country code (ISO 3166-1 alpha-2)

geo_country_name

{geo_country_name}

Country name

geo_region_code

{geo_region_code}

Two characters region code

geo_region_name

{geo_region_name}

Region name

google_aid

{google_aid}

Google Advertiser ID

idfa

{idfa}

Apple's Identifier for Advertisers for iOS 6+. Needs to be of the format 8-4-4-4-12

idfa_md5

{idfa_md5}

MD5 hashed value of the IDFA

idfa_sha1

{idfa_sha1}

SHA1 hashed value of the IDFA

impression_tracking_id

{impression_tracking_id}

Unique ID associated with an impression. Only valid with cookie-based tracking.

mac_address

{mac_address}

ID associated with the wifi or ethernet interface adapter of a device

mac_address_md5

{mac_address_md5}

MD5 hashed value of the mac_address

mac_address_sha1

{mac_address_sha1}

SHA1 hashed value of the mac_address

offer_currency

{offer_currency}

Currency of an Offer (i.e. USD, GBP, EUR)

offer_id

{offer_id}

ID of an Offer on the network

offer_name

{offer_name}

Name of an Offer on the network

offer_project_id

{offer_project_id}

ID of an Offer project

order_id

{order_id}

ID received via Advertiser Postback for a Conversion or Event. Automatically appended with shopping cart integrations.

payout_amount

{payout_amount}

Amount paid out to a Partner for a Conversion or Event. Passed in Offer Currency.

random

{random}

Random value from 100,000,000 to 999,999,999

revenue_amount

{revenue_amount}

Pass the base revenue amount to the Advertiser via the Offer Base Destination

sale_amount

{sale_amount}

Pass the Sale amount associated with the order

session_ip

{session_ip}

IP address of the user

source_id /

affiliate_source_id

{source_id} /

{affiliate_source_id}

ID of a Partner's source

sub1

{sub1}

Sub ID 1 in the Partner tracking URL

sub2

{sub2}

Sub ID 2 in the Partner tracking URL

sub3

{sub3}

Sub ID 3 in the Partner tracking URL

sub4

{sub4}

Sub ID 4 in the Partner tracking URL

sub5

{sub5}

Sub ID 5 in the Partner tracking URL

timestamp

{timestamp}

UNIX timestamp of an event (UTC). This will override the Everflow timestamp when used in the Advertiser Postback.

transaction_id

{transaction_id}

Unique ID associated to the transaction which serves as the "click ID," generated by Everflow.

unique_click

{unique_click}

Identifies whether the Click associated with the Conversion is unique or duplicate. Responses: 1 = unique. 2 = duplicate

user_agent

{user_agent}

User-agent string of the device

user_id

{user_id}

Partner specific unique user ID associated with a user

user_ip

{conversion_ip}

The user_ip parameter is used to pass the IP of the user from an Advertiser, to be recorded in the Conversion IP field. In the absence of the user IP, the conversion IP recorded would be the IP of the server which fired the postback.