Overview
29 Next is an ecommerce platform designed for digital marketers and DTC brands.
This guide walks you through setting up the 29 Next + Everflow integration, configuring proper click tracking parameters, and establishing server-to-server communication for accurate conversion reporting.
By following these steps, you'll create a seamless data flow between your 29 Next storefront and Everflow, enabling you to measure Offer effectiveness, optimize your spend, and properly compensate your Partners based on the Conversions they generate.
Step 1: Create the Offer in Everflow
Before configuring your 29 Next storefront, you'll need to set up the tracking environment in Everflow:
You will start by creating an Offer in Everflow.
The Conversion Method will be Server Postback.
When configuring the Base Destination URL, make sure it contains the
evclidparameter with the Transaction ID macro:?evclid={transaction_id}
Importnat Note
The evclid parameter must begin with a ? if it's the first parameter, or an & if it follows other parameters.
Step 2: Setup Everflow Integration for Your Storefront
Once your Everflow offer is created, you'll need to set up the integration in your 29 Next admin panel:
Navigate to Apps > Everflow.
Input your Everflow account credentials
Click Save.
Source Attribution on an order-level is populated by values passed via querystring parameters. The Everflow Click ID (Transaction ID) should be passed using the evclid parameter on links to your storefront.
The Everflow App uses the S2S (Server to Server) conversion method with an order. The S2S conversion method will enable the following values to be passed back on a conversion event into Everflow.
order amount
order currency
Everflow NID
order number
transaction id
Important Notes
Postback Delay: Use the Everflow Postback Delay setting to allow up to 10 minutes for post-checkout Upsells Revenue generated in a single customer session to be accounted for in the conversion event postback.
Include Tax in Conversion Value: Order totals sent to Everflow on conversion events are tax exclusive by default. Enable the Include Tax in Conversion Value setting if you want to post the order total inclusive of tax to Everflow.
Verification Token: An Everflow Verification Token can be added if one is being enforced at the corresponding Advertiser's Offers.
Step 3: Set up Everflow Postbacks via Admin API
For orders created via the Admin API
orders_createmethod, you must pass theeverflow_transaction_idas a string into the Source Attribution Metadata field on your API call.Orders created with this ID will trigger the S2S postback to Everflow, and associate the conversion events back to Everflow.
The
everflow_transaction_idis equivalent to the "transaction_id" that Everflow generates on a click to your URL.
Example Source Attribution Meta with Everflow Transaction ID
"attribution": {
"metadata": {
"everflow_transaction_id": "string"
}
}
Important Note
Test Orders will not fire an S2S postback to Everflow.