Adjust MMP Integration Guide

This guide will walk you through the step-by-step process for setting up your mobile conversion tracking with Adjust.

Sooah Weems avatar
Written by Sooah Weems
Updated over a week ago

Table of Contents


For Adjust, you don’t need to do any pre-integration setup. You will be able to generate your tracking link & postback setup through Adjust's Partner page after receiving the necessary details from your Advertiser.

Please request the following information from your Advertiser, or generate them yourself if Adjust is your MMP.

  • Adjust link

  • Event Tokens and what each event stands for

Example Adjust Link:{sub3}_{affiliate_id}&creative={sub2}&idfa={idfa}&gps_adid={google_aid}&ip_address={user_ip}

Example Event tokens:
Registration = abcdef
Subscription = ghijkl

Step 1: Prepare Postback URL

If you haven't yet, create an Offer within Everflow to prepare your Postback URL. The Base Destination URL of the Offer will change and can be any placeholder for the time being. For a detailed guide on creating an offer - [Click Here]

Any events you wish to track need to be created on the Offer at this time.

Install Postback / Advertiser Postback

Advertiser Postback or Global Postback URL is typically used for installs in app campaigns. Ensure to change the TRANSACTION_ID to {transaction_id} in all postbacks.

Event Postback

The Event Postback URL can be retrieved on the Offer page within Everflow.

Go to the Offer > Scroll back down to Conversion Method > Click the arrow to open up the potential events > Select the event associated with the Advertiser's event token > Copy that Postback URL.

Note: Every Event has an ID associated with it inside Everflow, which makes it easy to tell apart from your Global Postback.

More information on how to create and assign Advertiser Level Event can be found here - [CLICK HERE]

Step 2: Prepare Base Destination URL

To generate your Base Destination URL, go to:

Add your client's Adjust Links

This is the link the Advertiser has provided for you at the beginning of the integration, such as this:{sub3}_{affiliate_id}&creative={sub2}&idfa={idfa}&gps_adid={google_aid}&ip_address={user_ip}

Add your callback URLs

Event Callback

Enter the Event Token received from the Advertiser and the corresponding Event Postback URL from Step 1 here.

For example:

Registration = abcdef

Event Postback URL ={transaction_id}

Install Callback

This is the postback that will be triggered when there is an install. Please place the Advertiser Postback in this section.

For example:{transaction_id}

Copy and share your final Adjust links

Once all the steps are taken, scroll down to the very end to copy your final Adjust link. This link will be used as the Base Destination URL of your Offer created in Everflow.

Advanced: Anti-Fraud Setup with Adjust

You can also request that your Advertiser provide you access to your data inside Adjust, so you can access Adjust's reporting on fraud and the quality of your traffic.

You can also have Adjust send you back data via the Postback whenever conversions are rejected due to their Fraud Protection Suite. There are two ways to apply this:

(1) Add directly to the Offer's Base Destination URL

You can add the following directly to the end of your Base Destination URL (this works for every setup), and replace the [everflowdomain] and [nid] with the ones used in your normal Postback format:

&rejected_install_callback=https%3A%2F%2F[everflowdomain]%2F%3Fnid%3D[Everflow Network ID]%26transaction_id%3D{transaction_id}%26fraud_flag%3D1%26fraud_reason%3D%7Brejection_reason%7D

(2) Use Adjust encoding tool

Place this Postback URL with fraud detection queries under the Rejected install callback section of the Adjust encoding tool. This will spit out the final Adjust link that can be used as the Base Destination URL of the Offer within Everflow. Be sure to replace [everflowdomain] and [nid] with the one pertaining to your Everflow account.

https://[everflowdomain]/?nid=[Everflow Network ID]&transaction_id={transaction_id}&fraud_flag=1&fraud_reason={rejection_reason}

Note: Adding this setting does not automatically reject fraud-flagged conversions from Adjust.

Using SmartSwitch or Postback Control, you can automatically block traffic sources that were flagged as fraud by Adjust. Read our Case Study with Bold Screen and Adjust to see how you can start fighting fraud smarter using data from Adjust feeding into your SmartSwitch setup.

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