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AppsFlyer MMP Integration Guide - Advertiser Account

AppsFlyer MMP Integration Guide - Advertiser Account

This guide will walk you through the step-by-step process for setting up your mobile tracking with AppsFlyer as an Advertiser account.

Genny avatar
Written by Genny
Updated over 10 months ago

Introduction

This article is intended for Everflow clients that want to:

  • Set up a direct integration from an advertiser account to Everflow.

AppsFlyer is a Mobile Measurement Partner (MMP). Apps use an MMP for their internal attribution data around installs and in-app events, which can then be passed to Everflow through Postbacks.


Step #1

Login to Appsflyer and navigate to Configuration - Integrated Partners.

Step #2

Type "Everflow" into the search box to pull up the integration. Click on the integration.

Step #3

Turn on the toggle to Activate partner. Then, enter the Everflow Domain Placeholder and Aid (Advertiser ID).

To confirm your Everflow Domain Placeholder, navigate to Control Center - Configuration > Domains. Any of your active Conversion Domains will work here.

Aid (Advertiser ID) can be found on the Offer page. Navigate to Offers - Manage, then click on the Offer. The Advertiser ID is the number in parentheses, next to the Advertiser's name.

Step #4

If you would like to track post-install events, you must configure Advertiser Level Events in Everflow first. For instructions on setting up Advertiser Level Events - [Click Here]

Once the events are configured, the Revenue & Payout card when editing the offer should look something like this:

In this example, 33 is correlated to the "Open" event and 32 is correlated to the "Login" event. 33 and 32 are the Advertiser Event IDs.

Step #5

In AppsFlyer, scroll down to In-app event settings, and enter the same Aid and Everflow Domain Placeholder you entered in Step #3.

Then, enter the Advertiser Event IDs to associate them with the AppsFlyer SDK events.

Step #6

Navigate to the Attribution link tab. Select either Use a single-platform link or Use Onelink.

Scroll down and copy your Click attribution link.

Step #7

Paste the link into Everflow under Base Destination URL for the Offer.

Step #8

To test the integration in Everflow:

  1. Navigate to the Tracking Links tab to pull a link.

  2. Use a device that has never downloaded the app before to install and open the app.

  3. Navigate to Reporting - Conversions, and check the report for your install.


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