Introduction

The most costly domain issues are often the ones you don't know about — and you're not always at your desk when they happen. SMS notifications let Traffic Health text a key contact the moment a domain incident, task, or reputation flag is detected (or resolved), so the right person knows within seconds.

SMS is one of four External Notification channels in Traffic Health, alongside Email, Slack, and Webhook — all built to keep key contacts informed even if they don't have an Everflow account.

Before You Start

Have these three things ready before you begin:

Enabling SMS Notifications

First, open the SMS form: from the left navigation go to Traffic Health, click Manage External Notifications in the top-right, then External Notification and choose SMS from the Notify Via menu. (The other channels are Email, Slack, and Webhook.)

That opens a three-step wizard — General, Domains, then Preview:

1 General — enter the recipient's details Fill in who the texts go to. Fields marked with an asterisk (*) are required: Recipient Name * — the person receiving the texts, for your own reference. Phone Number * — pick the country from the flag dropdown (defaults to U.S. +1), then enter the number. The field validates the format, so an invalid number is rejected. Notification Status * — Active makes the notification eligible to send; Inactive saves it without sending. Either way, a number only receives texts after the recipient confirms by replying YES (see the “How Recipients Opt In” section below). Internal Notes — optional notes for your team, never texted to the recipient. Then choose which events trigger a text under Notify of These Activities — see Choose What Triggers a Text below.

2 Domains — choose which to monitor Choose All to text the recipient about activity on every domain in your network. Or choose Specific to pick individual domains from the Available → Selected picker — with search, Select All, and Clear All. Use this to route one domain's alerts to its owner.

3 Preview — review and add The Preview step shows exactly what the recipient will receive. Use the Notification Type and Hook Type toggles to preview each variant, then click Add. If the status is Active and the recipient has confirmed via YES, texts start on the next matching event.

Choose What Triggers a Text

On the General step, under Notify of These Activities, pick exactly which events send a text. Each activity has two hooks you can turn on independently:

What the Texts Look Like

Every alert comes from Everflow's dedicated number, +1 (978) 404-4826, and follows a short, consistent format:

How Recipients Opt In

Traffic Health SMS alerts use a double opt-in. Adding a number does not start texts on its own — the person must confirm from their own phone before any alert is sent.

Recipients manage their subscription from their phone at any time — reply HELP for help, STOP to unsubscribe, or START to re-subscribe.

Managing Your SMS Notifications

Editing, Pausing, or Removing

From the External Notifications list you can edit a notification to change the number, activities, or domains; activate or deactivate it without deleting; or delete it when it's no longer needed.

Message Frequency, Help & Opting Out

Frequently Asked Questions

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