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Introduction
Keep your traffic vital signs strong.
Traffic Health is our integrated solution that monitors your tracking domains' health and usage.
Rather than relying on your own assessments, we've connected industry-leading security platforms like Google Threat Intelligence directly to your Everflow dashboard, creating a centralized view of your domain health alongside your regular traffic data.
The Truth About Domain Complications
Few things are more frustrating than discovering your campaigns are failing because of something completely outside your control, even if you have complete trust in your Partners. You analyze your landing pages, find the most reliable affiliates, test your Offers, optimize your creatives, only to find out your tracking domains were blacklisted the entire time.
When your tracking domains get blacklisted or go down, everything breaks:
Your affiliate traffic gets blocked before reaching Offer pages. Your Conversion tracking fails. Your revenue drops without obvious reasons. And your Partners lose trust in your tracking.
We've been monitoring domains for our clients manually for years. But Traffic Health gives you direct control over your domain health.
What Traffic Health Actually Does
Traffic Health gives you a real-time view of your domain health using the same tools major security companies use (including Google Threat Intelligence):
- Real-time Uptime Monitoring: Immediately detect when a domain goes down, with alerts sent through your preferred notification channels.
- Comprehensive Blacklist Detection: Scan multiple reputation databases, including HetrixTools, EasyList, and Google Threat Intelligence, to identify when your domains are flagged.
- Traffic Pattern Analysis: Identify unusual changes in traffic patterns that could indicate blocking at the ISP level.
- Domain Misuse Detection: Discover when Partners use domains they weren't assigned, a common issue that leads to blacklisting.
- URL-level Blacklist Insights: Pinpoint exactly which tracking links are causing reputation issues and identify the source.
Use Cases
Powerful Features That Make a Difference
Intuitive Dashboard: View domain health status, active incidents, and tasks requiring attention at a glance.
Detailed Incident Reports: Get comprehensive information about each issue, including duration, impact metrics, and affected Partners / Offers.
Communication Hub Integration: Seamlessly notify Partners about domain changes with pre-populated templates containing updated tracking link information.
ISP Trend Analysis: Identify and address traffic throttling or blocking by specific Internet Service Providers.
Advanced Alerting: Set up notifications via email, Slack, or webhooks to ensure immediate awareness of critical issues.
The Domain Mismatch Problem
Domain mismatches happen more often than you might think. Here's how it typically unfolds:
You've carefully assigned specific domains to trusted Partners. Meanwhile, another affiliate discovers one of these domains and begins using it without permission. Suddenly, that domain gets flagged due to questionable traffic – affecting not just the unauthorized user, but everyone legitimately using that domain.
Traffic Health's mismatch detection shows you exactly when Partners are using domains they shouldn't be, allowing you to address these issues before they escalate into blacklisting events.
Tiered to Meet Your Needs
Traffic Health comes in three packages designed to provide value at every level:
Looking Ahead
As the importance of maintaining clean traffic sources grows, Traffic Health represents an important step in protecting your tracking, Conversion rates, and Revenue.
We're continuously working to enhance Traffic Health with additional features and capabilities based on client feedback and evolving security landscapes.
Contact Everflow Support to see how you can keep your finger on the pulse of your tracking domains with the Core and Premium packages.
