Overview
Email campaign success depends on reliable infrastructure and professional execution. Even with clean Partner lists and great Offers, your campaigns can suffer from technical issues, compliance gaps, or unprofessional presentation that undermines performance.
This guide covers five critical technical approaches that successful email marketers use to optimize their campaign infrastructure and improve results.
Managed Proxy Service (MPS) - Your First Line of Defense
The Bottom Line: If you're running email traffic through Everflow, MPS isn't optional. It's essential protection against revenue loss.
Why You Need MPS
Even with trusted Partners and clean traffic, you're vulnerable to IP blacklisting that happens through no fault of your own. When someone else on your shared IP sends problematic traffic, everyone suffers, including you.
Your emails land in spam folders, affiliates lose trust, and revenue disappears before you even realize there's a problem.
What MPS Protects You From
- IP blacklisting from other users' bad traffic
- Delivery rate drops that kill campaign performance
- Partner relationship damage from unreliable tracking
- Revenue loss during extended downtime (up to 8 days without MPS)

Technical Specifications
- One dedicated IP per MPS instance
- Supports up to 50 domains
- Handles up to 10 million clicks monthly
- 24-hour IP swap guarantee when issues arise
HTML Creative Builder - Professional Email Assets Made Simple
The Bottom Line: Streamline your email asset management with built-in tracking link embedding and bulk editing capabilities.
Key Features
- Build from ZIP files or create manually
- Automatic link detection with easy replacement tools
- Asset management for images and media
- Bulk editing for updating multiple links simultaneously

Quick Setup Process
Suppression List Integrations - Stay Compliant Automatically
The Bottom Line: Integrate with leading suppression services to maintain compliance and protect your sender reputation across all partners.

Supported Integrations
Ezepo Integration
- Manages shared suppression lists across all partners
- Partners get direct access to unsubscribe and download URLs
- Enable at the offer level with simple toggle switch
Optizmo Integration
- Comprehensive suppression management for agencies and advertisers
- Create and manage lists directly from Everflow
- Bulk edit capabilities for applying lists to multiple offers
UnsubCentral Integration
- Streamlined suppression list sharing
- Transparent partner access through offer pages
- Easy token-based setup process
Setup Overview
Encrypt Tracking Links - Boost Deliverability with Clean URLs
The Bottom Line: Email providers favor clean, encrypted tracking links over parameter-heavy URLs that look suspicious.
Why Encryption Matters
Traditional tracking links with visible parameters can trigger spam filters and reduce deliverability.
Encrypted links appear cleaner and more trustworthy to email providers, improving your chances of reaching the inbox.
How to Enable

Before vs. After
- Unencrypted:
- Encrypted:
Custom Landing Pages with Creative ID - Personalized User Experience
The Bottom Line: Create targeted landing page experiences based on specific creatives, partners, or tracking conditions.

Customization Options
- Partner-specific landing pages
- Creative-based page variations
- Sub ID filtering for granular control
- Everflow macro support for dynamic content
Implementation
Benefits
- Higher conversion rates through targeted messaging
- Better user experience with relevant content
- Improved campaign performance tracking
- Enhanced partner satisfaction with customized flows
Putting It All Together
These five strategies work best when implemented together as part of a comprehensive email deliverability strategy:
- Start with MPS to protect your infrastructure
- Build professional creatives with the HTML builder
- Implement suppression integrations for compliance
- Encrypt your tracking links for better deliverability
- Customize landing pages for optimal conversion
Ready to Get Started?
Each of these features requires specific setup steps and configuration. Our support team is ready to help you implement any or all of these strategies for your email campaigns.
Contact Support for detailed implementation guidance, pricing information, and technical assistance with any of these campaign optimization solutions.