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5 Essential Features For Running Email Campaigns
5 Essential Features For Running Email Campaigns

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5 Essential Features For Running Email Campaigns

Learn the 5 essential strategies every email marketer needs: MPS protection, HTML creative tools, suppression integrations, encrypted tracking links, and custom landing pages to maximize deliverability and campaign performance.

Overview

Email campaign success depends on reliable infrastructure and professional execution. Even with clean Partner lists and great Offers, your campaigns can suffer from technical issues, compliance gaps, or unprofessional presentation that undermines performance.

This guide covers five critical technical approaches that successful email marketers use to optimize their campaign infrastructure and improve results.

Managed Proxy Service (MPS) - Your First Line of Defense

The Bottom Line: If you're running email traffic through Everflow, MPS isn't optional. It's essential protection against revenue loss.

Why You Need MPS

Even with trusted Partners and clean traffic, you're vulnerable to IP blacklisting that happens through no fault of your own. When someone else on your shared IP sends problematic traffic, everyone suffers, including you.

Your emails land in spam folders, affiliates lose trust, and revenue disappears before you even realize there's a problem.

What MPS Protects You From

  • IP blacklisting from other users' bad traffic
  • Delivery rate drops that kill campaign performance
  • Partner relationship damage from unreliable tracking
  • Revenue loss during extended downtime (up to 8 days without MPS)

Technical Specifications

  • One dedicated IP per MPS instance
  • Supports up to 50 domains
  • Handles up to 10 million clicks monthly
  • 24-hour IP swap guarantee when issues arise
Note Contact our support team to implement MPS for your account. Setup typically takes less than 24 hours, and there's no sales call required.

HTML Creative Builder - Professional Email Assets Made Simple

The Bottom Line: Streamline your email asset management with built-in tracking link embedding and bulk editing capabilities.

[Click here for more details]

Key Features

  • Build from ZIP files or create manually
  • Automatic link detection with easy replacement tools
  • Asset management for images and media
  • Bulk editing for updating multiple links simultaneously

Quick Setup Process

Navigate to Offers → Creatives → Add Creative Select Email or HTML type Choose your build method: ZIP Upload: Automatically extracts HTML and assets Manual Build: Direct HTML code input Use highlighted links to quickly replace with tracking macros Review and Save your creative
Pro Tip! Use the bulk edit feature when you need to apply the same tracking link across multiple elements. It's a huge time-saver for complex email templates.

Suppression List Integrations - Stay Compliant Automatically

The Bottom Line: Integrate with leading suppression services to maintain compliance and protect your sender reputation across all partners.

Supported Integrations

Ezepo Integration
  • Manages shared suppression lists across all partners
  • Partners get direct access to unsubscribe and download URLs
  • Enable at the offer level with simple toggle switch
Optizmo Integration
  • Comprehensive suppression management for agencies and advertisers
  • Create and manage lists directly from Everflow
  • Bulk edit capabilities for applying lists to multiple offers
UnsubCentral Integration
  • Streamlined suppression list sharing
  • Transparent partner access through offer pages
  • Easy token-based setup process

Setup Overview

Navigate to Integrations → Suppression List Connect your preferred service using API credentials Enable suppression lists at the offer level Partners automatically see suppression links on offer pages
Each integration has specific setup steps.
→ Click here for Ezepo Integration
→ Click here for Optizmo Integration
→ Click here for UnsubCentral Integration

Encrypt Tracking Links - Boost Deliverability with Clean URLs

The Bottom Line: Email providers favor clean, encrypted tracking links over parameter-heavy URLs that look suspicious.

[Click here for more details]

Why Encryption Matters

Traditional tracking links with visible parameters can trigger spam filters and reduce deliverability.

Encrypted links appear cleaner and more trustworthy to email providers, improving your chances of reaching the inbox.

How to Enable

Access Tracking Link Generator under Tools Set up your required parameters (Offer, Partner, Traffic Source) Toggle Encrypt Parameters to ON Generate your clean, encrypted tracking link

Before vs. After

  • Unencrypted:
  • Encrypted:
Pro Tip! Pin the Link Generator to your menu bar for faster access if you create tracking links frequently.

Custom Landing Pages with Creative ID - Personalized User Experience

The Bottom Line: Create targeted landing page experiences based on specific creatives, partners, or tracking conditions.

[Click here for more details]

Customization Options

  • Partner-specific landing pages
  • Creative-based page variations
  • Sub ID filtering for granular control
  • Everflow macro support for dynamic content

Implementation

Navigate to Offers → Custom Settings → Landing Pages Set up filtering conditions (Sub IDs, creatives, partners) Configure unique landing page URLs Append Everflow macros for personalization Use bulk edit to manage multiple landing page statuses

Benefits

  • Higher conversion rates through targeted messaging
  • Better user experience with relevant content
  • Improved campaign performance tracking
  • Enhanced partner satisfaction with customized flows
Pro Tip! Use the bulk edit feature to quickly activate or deactivate multiple custom landing pages based on campaign needs.

Putting It All Together

These five strategies work best when implemented together as part of a comprehensive email deliverability strategy:

  1. Start with MPS to protect your infrastructure
  2. Build professional creatives with the HTML builder
  3. Implement suppression integrations for compliance
  4. Encrypt your tracking links for better deliverability
  5. Customize landing pages for optimal conversion

Ready to Get Started?

Each of these features requires specific setup steps and configuration. Our support team is ready to help you implement any or all of these strategies for your email campaigns.

Contact Support for detailed implementation guidance, pricing information, and technical assistance with any of these campaign optimization solutions.

Quick Reminder Email deliverability isn't just about the technology—it's about protecting your revenue, maintaining partner relationships, and building a sustainable email marketing operation that scales with your business.