EF Helpdesk

Protect your traffic sources from IP blacklisting, downtime, and lost revenue — all with a managed solution that swaps compromised IPs within 24 hours.

Why You Need MPS

If you're running email traffic through Everflow, you need to be using Managed Proxy Service (MPS). Without it, you’re taking a real risk.

Even if you have clean Partners, a clean list, and a great Offer — your traffic can still get blocked if you're on an IP that gets blacklisted.

When that happens, your emails might never reach inboxes. Affiliates lose trust. You lose sales. And usually, you don’t even know it's happening until it's too late.

Why & How IP Blacklisting Happens

If someone else sends bad traffic (spam, shady, etc.), the IP can get blacklisted.
Everyone on that IP suffers, not just the bad sender.
Email traffic is the most sensitive, but SMS and push can also be affected.

Do You Need MPS?

If you’re doing any of these, you need it:

Running email campaigns with affiliates or internal teams.
Using unsubscribe services like Optizmo or UnsubCentral.
Sending traffic via SMS or push notifications (lower risk, but still smart to protect).

Even if everything looks good today and you trust your traffic and Partners 100%, IP issues can happen without warning — and once delivery falls off, it’s hard to fix.

What Managed Proxy Service Does

Gives you a dedicated IP environment — you’re not affected by what others do.
Protects your email delivery rates, so your Offers actually reach people.
Catches issues faster when paired with Traffic Pulse (our upcoming traffic / domain monitoring tool).

This is a paid add-on, but if you're doing email traffic, it’s basically a must-have.

Note To learn more about MPS or to begin implementation for your account, please contact our support team who can guide you through the process and answer any questions you may have, including pricing.

The Real Risks Without MPS

Scenario

Without MPS

With MPS

Revenue Loss

Downtime could last up to 8 days, missing out on conversions

Near-zero downtime with 24-hour IP swap

Advertiser Relationships

Partners lose trust when tracking is unreliable

Stable tracking keeps relationships strong

Market Reputation

Inconsistent tracking hurts your credibility

Professional infrastructure supports your brand

Account Risk

Risk of permanent shutdown from flagged activity

Isolated and protected domain/IP setup

Tech Specs:

Each MPS instance comes with one dedicated IP.
Supports up to 50 domains.
Handles up to 10 million clicks per month.
You can always add more instances if you need bigger capacity.

Quick Reminder

With Everflow, your traffic is using a dedicated domain outside of your main business domain, so you’re not risking a total outage, but any major tracking outage is very costly.

Example: Why MPS Matters

Imagine you’re running a big product launch through affiliate email campaigns. Everything looks good — Partners are sending, some Clicks are coming in — but Conversions are strangely low.

After some digging, you find out the problem: Your shared IP got blacklisted, and your affiliates’ emails were landing in spam folders or getting blocked entirely.

By the time you realize it, the damage is done — lost traffic, lost trust from Partners, and a launch that didn’t reach its full potential.

Bottom line:

Even if you’re doing everything right, without MPS you’re still exposed. MPS isolates you from these shared risks and keeps your campaigns and your reputation intact.