Generating & Managing Partner Tracking Links

Learn how to create Partner tracking links: make single or bulk links, generate QR codes, set up traffic sources, and share links with your affiliates, content creators, etc.

Overview

Tracking links are essential for your Partner program - they show you exactly who's driving sales and how well their promotions work.

While you can also track performance through Coupon Codes and QR Codes (which we'll partially mention here too), tracking links are your main tool for measuring success.

This guide shows you the ways to create, manage, and share these links with your Partners (at least some of the most popular routes).

Finding the Tracking Link Generator

Quick Access Options

Direct Access: Under TOOLS > Tracking Link Generator

From Partner Profile:

Partners - Manage - Partner > Partner Tracking Links

From Offer Page:

Offers - Manage - Offer > Offer Tracking Links

Quick Menu: Pin Tracking Link Generator to navigation for instant access

Creating Tracking Links

Basic Link Generation

Select an Offer

Choose a Partner

Copy and share

Advanced Parameters

Source ID tracking

Sub IDs (1-5) for detailed tracking

Source_id and Sub1-5 parameters can be appended manually by the Partner, or you can add them with placeholders using the Tracking Link Generator.

The values passed in these parameters can be passed through to the Base Destination URL/Offer URL and will be available as a data point in reporting.

You can filter and analyze these parameters in your reporting to understand traffic patterns and optimize your Offers/Campaigns as well (e.g. in the Offer report).

Whether you're tracking social media promotions, email campaigns, or content partnerships, having these parameters properly set up from the start ensures you'll have granular data for making informed decisions.

Pro Tip!

You can also use Traffic Sources for hardcoding predefined Tracking Link Parameters like Sub1.

Traffic Source will only show up in the Tracking Link Generator if you have previously configured one, either public or private.

Facebook Ads Example

Scenario: Running Meta ad campaigns and want to track as many details as possible.

Parameters:

source_id = facebook (identifies traffic from Facebook)
sub1 = {campaign_id}
sub3 = {ad_name}
sub4 = {ad_id}
sub5 = {ad_set_name}

Remember how we mentioned Traffic Sources earlier?

This is exactly why they're handy - you can create a Facebook template with all these parameters pre-filled. That way, when you're setting up new Meta campaigns, your tracking is consistent and you won't forget any parameters.

Link example:

Generating Tracking Links in Bulk

Launching a New Product?

Head to Offers > Manage

Find your new product Offer.

Go to Offer Tracking Link button up top.

Hit Generate All Links to create links for all approved Partners.

Download as CSV.

You can send CSV to your Partners via email or any other way you communicate with them.

Need to Send Links to Multiple Partners? Use Communication Hub

Here's a quick way to share tracking links and Offer details with your Partners:

Pop into Communication Hub

Hit Quick Start > Create Offer Details Message

Pick the Offers you want to share.

Add the {offer_tracking_link} macro to include tracking links.

Choose who gets the message (Pick specific Partners or send to all).

Review your message.

Send right away or schedule for later.

Partners will only see details for Offers they're approved for. If you include multiple Offers and a Partner isn't approved for all of them, they won't get the message.

You will get the warning if this is the case though!

For Partner Onboarding

Go to Partners > Manage

Pick your Partner.

Open the Visibility tab.

Select all the Offers you need by checking boxes.

Pro Tip!

Or save yourself some clicks! Just tick the checkbox next to "ID" in the top row - it'll select all Offers in one click.

Generate links for approved Offers by clicking Generate Tracking Link button (we will automatically remove the Offers the Partner cannot run).

Add all the Parameters you need (Traffic Source, Sub1, etc.).

Click Generate

The links you have generated can be exported as CSV using the three dot menu ⋮

CSV or links can be added to their welcome email (if you have it as a part of your communication plan).

Quick Tips for Better Tracking & Organization

Use clear naming patterns for your links and parameters so everyone on your team can understand them
Pin the Tracking Link Generator to your nav bar for quick access
Use bulk generation when you need lots of links at once
Add descriptive source IDs (like "summer_email" or "fb_banner_red") to know exactly where your traffic comes from
Make QR codes when you need tracking for offline materials or want people to scan QR codes from video content
Keep a doc of what your custom parameters mean or add those to internal notes

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