Using Coupon Codes For Clickless Tracking

Coupon Codes allow you to assign a specific code for tracking to a specified Partner. Whenever a conversion is made using that Coupon Code, it will be credited to the Partner it is assigned to. As this provides the ability for your Partners to promote your Offers without using tracking links, this is considered a "clickless" tracking method.

Note Coupon Codes are NOT the same as discount codes, which are managed within the Shopping Cart you are using. You may, however, choose to add a Coupon Code in Everflow that matches a discount code for clickless tracking.
For e-commerce integrations such as Shopify and WooCommerce, the Coupon Codes are automatically pulled.

To learn about creating Coupon Codes and Coupon Code Tracking URLs, please check out this article.

Setting Up Coupon Code Tracking

For Coupon Code tracking to work, the Shopping Cart will need to be able to return a coupon parameter.

Here are all of the setup methods:

E-commerce Integrations

Shopify
Handled automatically through the Shopify Integration.

WooCommerce:
For setup guide - [Click Here]

Server Postback

Postback URL
Append &coupon_code= to the Postback portion of your setup:

Other Conversion Methods

There will be a Postback portion inside of the Pixel/JS tag, and you update that section using the Postback URL method explained above.

For example, for a pixel setup, you would add &coupon_code= as shown below:

Direct Linking / Everflow JS SDK

Add coupon_code: [ShoppingCartCouponCodeParameter] inside of the script. Replace the [ShoppingCartCouponCodeParameter] section with the matching dynamic variable from your Shopping Cart.

For example, in Shopify, you would use: coupon_code: Shopify.checkout.discount.code,

Here is how it will look before you update the code to your specific Shopping Cart setup:

Click here for a detailed guide on Direct Linking.