Overview
Coupon codes in Everflow serve as a powerful attribution tool, allowing you to track Partner performance through easy-to-share codes.
Unlike traditional e-commerce discount codes, Everflow's coupon codes are specifically designed for tracking and attributing conversions to the right Partners.
This guide will show you how to implement and manage coupon codes effectively.
Understanding Coupon Codes
What They Are
- Attribution tools for tracking Partner performance
- Unique identifiers for each Partner-Offer combination
- Generate trackable, user-friendly URLs
What They're Not
- Not store discount codes / NOT e-commerce discount codes
- Don't automatically apply discounts
- Not integrated with e-commerce platforms
- Not for promotional pricing
How They Work
When a user visits a Coupon Code Tracking URL:
- They are tracked as a click
- Automatically redirected to your Default Landing Page
- Performance is tracked to the assigned Partner and Offer
Creating Coupon Codes
Individual Creation
Coupon Code Rules
- Must be more than 2 characters
- Alphanumeric characters only
- No spaces allowed
- Case-insensitive
- Must be unique per Partner
- Can be used across multiple Offers for the same Partner

Managing Coupon Codes
Basic Management
Bulk Operations
Bulk Adding

Bulk Updates
- Select multiple codes
- Use Actions menu for status changes
- Use CSV template for detailed updates
- Optional fields: NOTES, START_DATE, END_DATE, DESCRIPTION, IS_DESCRIPTION_PLAIN_TEXT
Advanced Features
Unassigned Partner Codes
- Create codes without Partner assignment
- Store for future use
- Assign Partners later
Duplicate Codes
- Same code for multiple Offers with same Partner
- Must include Offer ID for conversion attribution
- Example postback: ….&coupon_code=thebestcodeever&oid=448
Tracking URLs
URL Generation
- Automatically created with each code
- Uses your tracking domain
- Format: trackingdomain.com/couponcode
- Redirects to Default Landing Page
Implementation
- Compatible with SmartSwitch, Targeting Rules, and Anti-Fraud Tools
- Does NOT work with Direct Linking
- Not recommended for Facebook/Google (use Direct Linking instead)
Example Setup
Tracking Domain: brandshop.com
Base URL: brand.com/products
Coupon Code: PARTNER1
Generated URL: brandshop.com/PARTNER1
Reporting and Analytics
Available Reports
- Conversion Report (add Coupon Code column)
- Analytics Flex Report
- Click Report
- Top-level reporting (Offer, Partner, Advertiser Reports)
Performance Tracking
- Track clicks and conversions
- Monitor Partner performance
- Analyze code effectiveness
- Compare conversion rates
Partner Access
- Coupon Codes appear as menu item in Partner Portal (if you have granted them access and assigned them a Coupon Code)
- Partners can access their Coupon Code Tracking URLs
- Partners can view code descriptions and requirements