Overview
TikTok Ads Cost integration connects Everflow to your TikTok Ads accounts to import key cost data into Everflow. By syncing TikTok Ads Cost information directly into Everflow reports, you’ll be able to view campaign profitability holistically in one place and gain visibility not only into revenue but also spend across your advertising efforts.
TikTok Ads VS TikTok Ads Cost
TikTok Ads and TikTok Ads Cost are two separate integrations, each requiring its own authentication process.
You can connect and use the TikTok Ads Cost integration independently, without needing to authenticate with the TikTok Ads integration first.
To integrate TikTok Ads Cost, follow the Step-By-Step Guide provided below to connect and authenticate this specific integration.
To learn more about TikTok Ads and sign up for an account - [Click Here]
A Step-By-Step Guide
Step 1: Connect Integration

- You will need to sign into your TikTok Ads account to enable this integration.

Step 2: Configuration
There are three steps to complete your TikTok Ads Cost Configuration form that you can find below.
General

Account Settings
- Select the Start Date from which TikTok Ads Cost will be included in your Everflow account.
- Manage Account Default Settings by choosing the Offer and Partner you want to add.
- Click [Next] to continue to Settings.

Settings
This section allows you to customize your campaign-level setups inside of TikTok Ads Cost.
Data Selection
This setting will answer the question: "How detailed do you want your data to be?"

Advertiser: The account is the highest level and represents your overall advertising presence on TikTok. It does not, however, allow for Entity Mapping.
Campaign: A campaign is several ad groups and ads that share a single objective.
Ad Group: An ad group incudes several ads that share the same settings. The settings you configure at the ad group level apply to all the ads within that group.
Ad: An ad is an individual piece of creative content that users see on TikTok.
- To set up necessary exclusions, first, enable Entity Mapping using the toggle.
- Once enabled, the drop-down menu will appear. From there, you can select your TikTok Campaign and choose whether you want to exclude it from cost reporting. Plus, you can select your Offer and Partners.

- Once complete, click [Add].
Managing TikTok Ads Cost

- Click directly on the Name or the New Tab button beside it to open an editor window and modify the Cost.
- Or click "Edit" using the hamburger menu on the far right.

- To confirm and preserve any changes made while editing, be sure to select [Save]. If you wish to close without keeping the edits, select [Cancel] instead.
TikTok Ads Cost in Reports
You can pull your cost data alongside other metrics anytime using Reporting.

If the MEDIA BUYING COST metric is not visible, verify that it is enabled:
- Navigate to Table Actions and use the drop-down menu to select Columns Customization.
- Find Media Buying Cost in the list and turn its toggle switch on to display the metric.

