Overview

Taboola is a leading native advertising platform used to drive traffic, while Everflow is a partner marketing and affiliate tracking platform. Together, they are a powerful combination for media buyers and affiliate marketers to scale offers, track exact performance, and automate ROI optimization.

How They Work Together

• Traffic Acquisition: You purchase native ad placements (such as sponsored content on news sites) through Taboola.
• Offer Management: You manage the affiliate offers, landing pages, and payouts inside Everflow.
• The Connection: Taboola's click ID is captured into Everflow on the click, and conversions are sent from Everflow back to Taboola via postback.

Everflow Setup

Step #1

• Add Taboola as a Partner in Everflow.

Step #2

• Add your Taboola Offers in Everflow.

Step #3: Partner Tracking Link

Capture Taboola's click ID into a sub parameter (for example, sub1) using Taboola's {click_id} macro. Your Partner Tracking Link will look like this:

https://YourDomain/4RQS/3QQG7/?sub1={click_id}

Step #4: Partner Postback

Configure the postback that fires conversions from Everflow back to Taboola. Replace EVENT_NAME with your Taboola event name:

https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={sub1}&name=EVENT_NAME

Advertiser Postback, Advertiser Postback (RPS/CPS), and Default Landing Page are not applicable for Taboola.

Reference

For a quick reference of postback and tracking-link configurations across affiliate marketing platforms, see Postback & Tracking Link Configurations.